APP – Typeface Considerations

My design will feature two parts of text. A statement, “Don’t let smoking define you” and a call to action. I’d like the statement to be bold, yet neutral, following research conducted on previous national health designs analysed in my research phase.

I looked at a series of different typefaces, thinking about the impact it would have on the intended audience, whilst also looking at the aesthetics of the typeface in conjunction with the tone of voice of my design.

Gill Sans – Although I think this typeface works, I feel the effectiveness could be enhanced by a different choice.

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Black Letter – An attempt to give a sinister feel to the design. However, the readability of the typeface is lost, and doesn’t fit with the modernity of the design.

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Final Choice – Gotham – I love how this fits in to the design. It’s neutrality was exactly what I was looking for, and looks very similar to other NHS posters already in existence.

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Chelsea Flower Show

I had the opportunity to work with a clients proposal for product of the year at Chelsea Flower Show this year. This involved me taking studio product shots and envolved in the design process for the application. The Leda and the Swan design stems from a Greek Myth. Sleek curves and dynamic design tell the story and is perfect for any size garden, big or small. Chilstone have sold two already for charity, raising a few thousand so far. Coverage of the show will be broadcast nationwide, so hopefully it will be on tv screens soon!

http://www.chilstone.com/garden-ornaments-statues-and-sculptures/leda-and-the-swan/

http://www.telegraph.co.uk/gardening/chelsea-flower-show/chelsea-flower-show-2017product-year-competition/leda-swan/

https://www.hevercastle.co.uk/news/chilstone-create-leda-swan-sculpture-inspired-hever-castle-piece/

 

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FMP – Setting Up A-Master & Baseline Grids Indesign

I re-capped on how to set up an A-Master page by watching an online tutorial. This will allow me to keep continuity on each page, whilst also working quickly and efficiently.

They also help the reader navigate, by displaying direction such as a menu bar, page number, or book title.

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I used a simple design, automating the page numbers as I progress into the book, whilst also adding a reminder of the book title placed in the center of each page. I created margins and columns to give structure to my pages, however, some pages may change, and I will adjust the layout and grid accordingly.

I also used a baseline grid, adjusting the grid to the leading value of my text, and then snapping the text to it.This will further enhance the structure of my design

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I’ve learnt from previous experience it’s good to start with a good structure, as this gives the foundation in which to layout text and images effectively. I want the reader to feel engaged, whilst also feeling comfortable and enjoy reading the book.

FMP – G.F Smith Paper Choices/Research & Swatch Book

One of my design considerations was to choose the material on which to print my book onto. I’ve attended two lectures in the past couple of years from G.F. Smith, who provide interesting and quality papers to the design industry. They gave us samples of particular papers, demonstrating how they can be used to the best of their abilities. I looked back at these samples and reminded myself. I also examined the G.F. Smith swatch book, which allowed me to feel the paper in different weights, and explore a wide variety of options.

I refined my choices to two paper stocks:

  • Heaven 42 – A “blue” shade of white. Originally designed for a luxury car company, Heaven 42 was designed to lift metallic objects of the paper.
  • Strathmore – Almost like cartridge paper, I really liked how the feel can change dramatically from the choice of paper stock. In contrast to Heaven 42, the shade of the paper is slightly duller. This may mean my vibrant colours may be lost slightly in the darker paper, and the ink looks to seep into the paper more.

In conclusion, I think my book would benefit from a clean feel to it. From previous experience working with isolated food product images, I often add a blue tint to the white background to get a purer white. This lifts the vibrant colours of the fresh food from the background, as opposed to a yellow shade which would imply dirtiness.

 

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FMP – Disintegration Effect Photoshop

One effect I’ve always been fascinated with is disintegration of an isolated subject. My title for my book is “Food For Thought” and I feel this gives me scope to use my creativity on the front cover of the book. The idea I want to get across to my audience is thinking about the food we eat. I feel the disintegration effects signifies the digestion process of the food, whilst also being dynamic as a piece of art.

I selected an image of a strawberry, attempting to symbolise healthy eating.Screenshot 2017-05-08 15.41.57

I created a new layer, and made a selection around the whole strawberry, without the shadow. I saved the path but kept the selection, and cut the strawberry onto a new layer. I filled the selection with white. Using the paint brush tool I then painted everything other than the shadow pure white, then selected the image, copied it, and pasted it onto an alpha channel. I created a fresh new layer and loaded the selection, and finally filled it white black.

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I created a new layer with the cut strawberry, and used the used the liquify tool to stretch the colours out, giving me space to create the disintegration effect. I created a layer mask, filling it with black to hide it for the moment..

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On another cut strawberry layer, I started to use scatter brushes to “chop” into the strawberry, which will allow space for the effect to show.

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On the liquified layer, I used more scatter brushes to reveal more of the layer mask.Screenshot 2017-05-08 15.44.22

The Final Pieces..

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Composite Image Editing & Colour Adjustment – Design Process

I took advantage of the gloomy, merky weather and visited the local resevior to gather images for my conspiracy of big cats in the wild. The vast open natural landscape made it a perfect scene in which to generate ideas. The mist was starting to become dense very quickly as darkness descended, so I hoped to get some interesting shots.

Why Black and White?

Designers commonly shoot in black and white today as it offers timless quality to the images. This is because we still remember the origins of photography, a throwback to the photographic past. In this instance, I think it adds an air of spookyness, whilst also enrapturing the mythical aspect. This “timeless” quality of black and white photograph, I think, lends itself to this particular image and perhaps a large portion of the book.

One of the best was this image. I think it really encaptures the spooky feeling im trying to get accross.

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Although the image is dark, I want to change the colouring to gain an infrared effect. This will make the image look as if it has been shot at night, and has “accidently” been captured.

I first created a new adjustment layer to black and white, moving the different colour channels to get the best black and white possible.

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I created a new layer and lightened the whole sky, as i think the small vignetting is slightly distracting from the image.

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I then used my illiustrator skills to create  the shape of the cat that I will blend into the landscape.

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I copied and pasted the vector and a smart object into photoshop, adjusting the scale of the cat and skewing the shape slightly to sit nicely accross the grass verge on the right of the image. I changed the blending mode and opacity to fit in with the “infared” effect.

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Although this is quite mysterious, I think its almost too obvious and the audience don’t have to search very far to find out what the animal is, so would be rejected quickly. To make sure the audience is really spooked and engaged, I added a motion blur to imply speed and also makes it harder to identify the  animal. Screenshot 2017-01-04 12.06.42.png

Just to add another sign for the audience to make them believe the image is genuine, I added a reflection in the water of the cat by flipping the shape and reducing the opacity in the water.

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Thumbnail Sketches Of Memorials

As part on my development I sat down and sketched out some ideas for my memorial. This helped me visualise my ideas and plan around with what type I would position where.

I wanted the design to signify my life, and my interests. My ideas included a cup and a football, which shows my interest in sport. This links in with the quote that lies below my name, “A fun, loving, creative man with a passion for all things sport.

The sketches also helped me understand which elements should be exaggerated to be clear on the gravestone. There should be a clear hierarchy of importance in the text elements and hope to achieve this with my typeface choices, weights such as light, regular, bold, and black, and scale.

 

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