Micro Projects

A few nights a week, I’ve been trying to find time to look at youtube to teach me something new, whether it be photoshop, illustrator, or after effects. Since starting a new design job, I feel I’m lacking in technical ability and need to strengthen my understanding of tools in all programs to move my work on to the next level, with more attention to detail.

Below are a few examples of my work:

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Project X – Design Process

For our display, we wanted to created a banner and a graphic for the front page of the leaflet we intended to produce, which was light hearted and enticed the intended audience in. To do this, I felt a script font would be an appropriate choice of typeface as its informal tone lent itself well to the intended outcome. I wanted to convey the idea of fluidity, tying in with our theme, the ocean.

I started by descreasing the leading, the spacing between the characters, to give a fluid feel to the typeface.

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I then added a lighting effect to give directional light and shadows to the typeface. This would add a three dimensional feel to the typography, and a sense of realism. Screenshot 2018-02-05 20.48.02

 

 

 

 

 

 

 

 

 

I then started to think about the effect. I added a chrome style to the typeface, using a preset in the filter gallery. This was the beggining of the “fluid” style.

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I then added further shadow to the back of the typeface to give more realism and dimension.

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I then warped the text using a liquify filter to bulge the type were I felt appropriate, focusing the bulging on the bottom elements of the characters, and also where the characters joined. The end result, I felt, was quite effective.

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I then used the liquify filter again, using an image with multiple tones of blue, and warping the text to give a spiral effect. I added this with a soft light blending mode behind the text to further anchor the idea of the ocean. Screenshot 2018-02-05 21.05.49.png

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Project X – Display Day

Today was the day our display would be showcased to the college in the canteen. Looking at how everybody had presented their information on their chosen topic, I found it interesting how everyone had collaborated and generated different ideas to entice the audience in and engage them in debate. I think it’s important to reflect not only on our own design piece, but everyone elses too, as there were some interesting styles and techniques used that I found interesting, and also felt quite jealous that they were able to execute them so well!

Other Groups

One particular display I think everyone enjoyed was “Say no to recycling”. The group adopted a Andy Warhol pop art style, which didn’t necessarily link to the topic, but did entice the intended audience with bright, vibrant colours and interesting visuals. They created leaflets that were handed out to from the stall, and also created a bin to illustrate the problem. I thought the halftone effect was very eye catching, and married well with the pink and yellow type, and the blue background. The colour palette was well thought out and is something that I will remember and use in future projects!26295306_1920207174962072_385637008904552448_n.jpg

Another display that was quite under appreciated (in my view) was the eco building, showing how plants could cleanse the air in built up cities. The interesting element of the display was the 3D model created by Dan. I know how much time and effort goes into 3D modelling, and it’s by no means easy. I think because it has become expected in modern design, it often gets overlooked and under appreciated. However, I think he did a fantastic job and has a lot of talent! I asked him what software he used, and it was Cinema 4D, a program that I had previously encountered from tutorials on youtube. Its certainly an area I want to explore and feel inspired by his design. The display its self was clear and easy to understand, and I thought it was a nice touch that the feedback was handed out on clouds, which were later tied to the table to further strengthen the purpose of the design.

Our Group

Overall, I think the design was well received. The issue itself has been quite prominent in the media recently, yet I don’t think people understood where and how plastic waste ends up in the ocean. People were shocked with the amount of time it took for a nappy to biodegrade in the ocean, and this shock factor could have been exploited further. It was a good exercise to gain initial feedback, and one key point was that we only focused on the negative aspects of the issue. Many people wanted to know how they themselves could make a difference, and this is something we had missed.

Also, it was clear that other groups had focused on what the audience could take away from the design to remember the issue, in the form of leaflets and cards. Again, this could have been added to our display with more appealing visuals that could have encouraged a positive reaction.

Our idea was to “fish for fish”. Initially, I pushed the idea of fishing for facts, which was overlooked by the group. However, feedback suggests that the plastic fish were distracting from the overall purpose of the design, and perhaps I should have been more forceful in pushing my idea if it was to benefit the group design.

In term of the group dynamics, I’ll admit i’ve found it difficult to communicate with them effectively. I’ve found that a lot of the time, someone may suggest an idea and it is too quickly adopted and the ideal solution, without exploring all possible angle, despite how ridiculous or unachievable they might be. I think it’s important to always push the boundaries, especially in the development stage, and consider the intended audiences needs. It was clear to see other groups had worked well together in collaborating ideas and working to each others strengths.

Many times during this project, I’ve looked looked around the room and noticed every group conversing and generating fresh ideas. Nothing was dismissed straight away. I don’t want to seem like I’m moaning about my group, however I do want to get a better grasp in the final week of this task and try and lead the group to achieve the best possible outcome possible. A lot of negativity seems to be in the air at the moment about the overall purpose of the subject, but that’s just design. Often as designers, we won’t be able to pick and choose who and what we work on or with. So I think this is an exercise of perseverance, and I think the group attitude needs to change in order to achieve a good outcome.

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FMP – Photography Styles & Choices

My plan was to have the recipes and method on the left page, with a lifestyle shot filling the whole of the right hand side of the page. This shows the audience the final product, whilst the left page highlights fresh ingredients .

I chose to use the studio at college to isolate key ingredients for each recipe. As my research suggests, I wanted to take the images from directly above, giving them a 3 dimensional style combined with shadow. I wanted to engage my audience, and I felt this would be a great way to do this. Below are the unedited images:

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On the first day of shooting, I felt all was going well until I looked at the images afterwards. I found I wasn’t properly exposing the shots, and therefore they were looking very dark. I could lighten them in photoshop, however they’re not as sharp as I’d like. I was able to get advice from the photography technician, who upped the light directly from the power source. He then upped the appeture to F20, and reduced the shutter speed to around 1/20. The results were dramatically different, and the sharpness of the images is there to be seen. He said that cameras and lenses work best at a mid range appeture, and to adjust the light settings around that. Using the arm to control the camera means the camera is much more still, and therefore doesn’t need a fast shutterspeed.

Edited Images

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At this stage, I looked back at my research and found that there were also a combination of lifestyle shots. I wanted to actually make the final product to show the audience what they can make in their own kitchen.

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Chelsea Flower Show

I had the opportunity to work with a clients proposal for product of the year at Chelsea Flower Show this year. This involved me taking studio product shots and envolved in the design process for the application. The Leda and the Swan design stems from a Greek Myth. Sleek curves and dynamic design tell the story and is perfect for any size garden, big or small. Chilstone have sold two already for charity, raising a few thousand so far. Coverage of the show will be broadcast nationwide, so hopefully it will be on tv screens soon!

http://www.chilstone.com/garden-ornaments-statues-and-sculptures/leda-and-the-swan/

http://www.telegraph.co.uk/gardening/chelsea-flower-show/chelsea-flower-show-2017product-year-competition/leda-swan/

https://www.hevercastle.co.uk/news/chilstone-create-leda-swan-sculpture-inspired-hever-castle-piece/

 

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GIF Design

I created some business cards for the show, and to tie in with that, I also want to potentially have a display screen to add interest to my exhibition at the end of year show. I followed some tutorials on how to use timeline in photoshop, to create a flowing glowing effect, adjusting the hue of different layers and adding “tweens” to add motion. Although the image belowmay appear grainy, the screen should display the image seemlessly.Screenshot 2017-05-12 12.45.37.png

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Branding Project – Gardening Client

I worked with local start-up gardening company with an experienced team of gardeners to create brand identity. I designed and created the website: bloomsgardening.co.uk whilst also designing a logo with direction from the client. This is going to be used across multiple platforms, so I created a logo suite of all the neccesary files they will need in various formats. I created basic brand guidelines highlighting what file can be used for what purpose.

  • EPS
  • JPEG
  • PNG