I wanted to take the opportunity to reflect on the project and display my final designs. I felt like I fulfilled the brief, showing subtle signifiers to attract the target audience. I tried to add dynamism by adding a banner shape, with a “back to school” feel about it. To tie eveything together, I used two colours in red and blue, “quintessentially British”. I produced guidelines for the client, showing colour values and typefaces used.
Overall I would say the project was a success. I feel that I’ve developed further skills in connotation and denotation, with focus on semiotics and understanding the contrast in target audiences.
- In what ways have you considered the sustainability of your project process and outcomes?
The logo is going to be used mainly onscreen, meaning there will be no paper to just throw away. The client will be able to use the logo on onscreen PDF documents, and also a website.
- In what ways have you considered the ethical implications of your project process and outcomes?
The client is trying to give a resource to students and local businesses, and the logo is to demonstrate this benefit. I would say this has positive ethical implications.
- In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?
It was a step forward I would say. I was able to think about the positive benefits to the local area, whilst also keeping waste to an absolute minimum by not printing.
- What targets can you make at this point for your work in the future as a socially conscious designer?
I think using onscreen formats benefits both the client and the target audience, with convenience being key. I’ve always been print focused, however, recently I’ve developed stronger online skills, so maybe I should consider this in future projects.
After my initial research, I began to roughly sketch out how I might compose elements associated with both the words “Kent Sales Academy”. Abbreviated, the words spell KSA, which may give the design balance and also stand out, whilst also giving the brand strong identity. As the purpose of the Academy is to benefit two parties, I’ve tried to highlight this with strong balance and symmetry to show equal reward.
Below are just rough ideas gathered from the research gathered:
I used the internet to quickly look through material that is already in existence to generate ideas for the sales academy. I focused my searches on both sales and academy, whilst also thinking about the the area in which the company will be operating, Kent. This later may influence my decisions on colour scheme.
Signifiers – Sales
- Brief Case
Signifiers – Academy
- Certificate Scroll
Location – Kent
- Kent Horse
- Colour – Red & Blue
In the next stage, I want to produce some ideas, and jot some rough scamp sketches down for ideas on layout, and how I may incorporate these visuals in a compact, striking logo that will appeal to my target audiences.
Today we were set the task of branding a new venture. Our client came to speak to us at college, and outlined the massive market for business to business sales, and how companies in the local area are crying out for young sales talent to emerge and drive their businesses forward. Our client has started an Academy for sales, educating people on how to communicate and persuade their audience to buy a service or product. These skills are highly transferable, and are fundamental communication principles that lie in the foundation of a good sales person.
Our task would be to create the brand identity for the academy, to be used on a website and interactive PDF forms. We should aim to inspire two audiences:
In the next few days I will be reflecting on my process of creating a logo to appeal to these contrasting audiences. I will explore what’s already in use, and then gather ideas from my research. The tone of voice should be soft and welcoming, but also inspiring & eye catching.