Following feedback from my interim crit, I started to think about the negative implications of smoking, and how this may be visually illustrated to my audience in the medium of shock advertising. Some of the things I thought about were as follows:
- Dog breath
- Yellow/ stained teeth & fingers
- Stale smell
- Fag butts
- Dullness/ drabness
I thought dog breath would be an interesting and unique way to shock my audience in to thinking about factors they may not realise whilst smoking.
My plan was to improve the my original design by giving the skull further negative characteristics, encouraging my audience to understand how smoking is perceived by non-smokers.
I took these images of my dog, Harvey, and want to attempt to mould a portion of his face to the skull.
In the next stage, I wish to demonstrate skills in photoshop, merging the face of my dog to the skull I had already made. I envisage a few problems potentially getting the proportions to match up, however, I may be able to correct this using the warp tool in photoshop. It may also be difficult to blend the to together, but again I will try and rectify this using blending modes and layer masks.
My plan was to have the recipes and method on the left page, with a lifestyle shot filling the whole of the right hand side of the page. This shows the audience the final product, whilst the left page highlights fresh ingredients .
I chose to use the studio at college to isolate key ingredients for each recipe. As my research suggests, I wanted to take the images from directly above, giving them a 3 dimensional style combined with shadow. I wanted to engage my audience, and I felt this would be a great way to do this. Below are the unedited images:
On the first day of shooting, I felt all was going well until I looked at the images afterwards. I found I wasn’t properly exposing the shots, and therefore they were looking very dark. I could lighten them in photoshop, however they’re not as sharp as I’d like. I was able to get advice from the photography technician, who upped the light directly from the power source. He then upped the appeture to F20, and reduced the shutter speed to around 1/20. The results were dramatically different, and the sharpness of the images is there to be seen. He said that cameras and lenses work best at a mid range appeture, and to adjust the light settings around that. Using the arm to control the camera means the camera is much more still, and therefore doesn’t need a fast shutterspeed.
At this stage, I looked back at my research and found that there were also a combination of lifestyle shots. I wanted to actually make the final product to show the audience what they can make in their own kitchen.
I had the opportunity to work with a clients proposal for product of the year at Chelsea Flower Show this year. This involved me taking studio product shots and envolved in the design process for the application. The Leda and the Swan design stems from a Greek Myth. Sleek curves and dynamic design tell the story and is perfect for any size garden, big or small. Chilstone have sold two already for charity, raising a few thousand so far. Coverage of the show will be broadcast nationwide, so hopefully it will be on tv screens soon!
After careful selection of my photography, I wanted to use simple but effect way of identifying the area. I used a transparent box, with a scratched texture over the top to add interest. I also clipped the text to the background image, making it seem see-through, through the white transparent box.
To conclude on the project, I actually found it really interesting to be submersed into a different environment, whilst being able to see and and experience new sites. This is invaluable as a graphic designer, as it gives me inspiration for future projects, and encourages me to experience more and implement them into my designs.
One effect I’ve always been fascinated with is disintegration of an isolated subject. My title for my book is “Food For Thought” and I feel this gives me scope to use my creativity on the front cover of the book. The idea I want to get across to my audience is thinking about the food we eat. I feel the disintegration effects signifies the digestion process of the food, whilst also being dynamic as a piece of art.
I selected an image of a strawberry, attempting to symbolise healthy eating.
I created a new layer, and made a selection around the whole strawberry, without the shadow. I saved the path but kept the selection, and cut the strawberry onto a new layer. I filled the selection with white. Using the paint brush tool I then painted everything other than the shadow pure white, then selected the image, copied it, and pasted it onto an alpha channel. I created a fresh new layer and loaded the selection, and finally filled it white black.
I created a new layer with the cut strawberry, and used the used the liquify tool to stretch the colours out, giving me space to create the disintegration effect. I created a layer mask, filling it with black to hide it for the moment..
On another cut strawberry layer, I started to use scatter brushes to “chop” into the strawberry, which will allow space for the effect to show.
On the liquified layer, I used more scatter brushes to reveal more of the layer mask.
The Final Pieces..
We visited the RSPB in Dungeness, mainly to experience a different environment, but also to gather inspiration for not only this project, but future ones too. We were tasked with making a couple of postcards inspired by either illustrations of pictures we took in Dungeness. Whilst walking around, we were encouraged to keep noticing different species of birds, and also how quickly the mood and environment could change simply from the weather. There was an interesting contrast between the natural environment of the bird sanctuary, and the industrial power station site just across the water.
We also visited the lighthouse just up the road, which gave a really interesting and different perspective. Below are some of my best images, that I have edited in photoshop using the camera raw filter. I sorted through all my images, choosing images that had good composition, whilst also expressing the diverse nature of the landscape.
Something that I’ve noticed in recent projects I have worked on, such as the fruit distribution client, and the exhibition “Staples” at the Design Museum London, Is shooting from directly above the subject can add a 3 dimensional feel. When we visited the Design Museum, the designer had simply shot very simple, basic staple foods indivually, and blew them up on a white background. The key to the effect however, is the lighting and position of the camera. The shadow cast below the objects is a consequence of the lighting above. I’ve practiced this myself with the fruit factory client, and the results on paper really pop out of the page.
Whilst also looking at grid layouts, I stubbled across this really interesting blog, showing how to use the tools in Indesign to maximise the grid structure layout and design for a cookbook. In their demonstration, they also display ingredients shot from above, with shadow cast. My photoshop skills have developed over the past year or so, and I understand how to use alpha channels in Photoshop in order to preserve shadow. I want to use this technique in my final piece. So in conclusion, I have made a design decision based on my research, knowledge, and digital design capabilities.