Today was the day our display would be showcased to the college in the canteen. Looking at how everybody had presented their information on their chosen topic, I found it interesting how everyone had collaborated and generated different ideas to entice the audience in and engage them in debate. I think it’s important to reflect not only on our own design piece, but everyone elses too, as there were some interesting styles and techniques used that I found interesting, and also felt quite jealous that they were able to execute them so well!
One particular display I think everyone enjoyed was “Say no to recycling”. The group adopted a Andy Warhol pop art style, which didn’t necessarily link to the topic, but did entice the intended audience with bright, vibrant colours and interesting visuals. They created leaflets that were handed out to from the stall, and also created a bin to illustrate the problem. I thought the halftone effect was very eye catching, and married well with the pink and yellow type, and the blue background. The colour palette was well thought out and is something that I will remember and use in future projects!
Another display that was quite under appreciated (in my view) was the eco building, showing how plants could cleanse the air in built up cities. The interesting element of the display was the 3D model created by Dan. I know how much time and effort goes into 3D modelling, and it’s by no means easy. I think because it has become expected in modern design, it often gets overlooked and under appreciated. However, I think he did a fantastic job and has a lot of talent! I asked him what software he used, and it was Cinema 4D, a program that I had previously encountered from tutorials on youtube. Its certainly an area I want to explore and feel inspired by his design. The display its self was clear and easy to understand, and I thought it was a nice touch that the feedback was handed out on clouds, which were later tied to the table to further strengthen the purpose of the design.
Overall, I think the design was well received. The issue itself has been quite prominent in the media recently, yet I don’t think people understood where and how plastic waste ends up in the ocean. People were shocked with the amount of time it took for a nappy to biodegrade in the ocean, and this shock factor could have been exploited further. It was a good exercise to gain initial feedback, and one key point was that we only focused on the negative aspects of the issue. Many people wanted to know how they themselves could make a difference, and this is something we had missed.
Also, it was clear that other groups had focused on what the audience could take away from the design to remember the issue, in the form of leaflets and cards. Again, this could have been added to our display with more appealing visuals that could have encouraged a positive reaction.
Our idea was to “fish for fish”. Initially, I pushed the idea of fishing for facts, which was overlooked by the group. However, feedback suggests that the plastic fish were distracting from the overall purpose of the design, and perhaps I should have been more forceful in pushing my idea if it was to benefit the group design.
In term of the group dynamics, I’ll admit i’ve found it difficult to communicate with them effectively. I’ve found that a lot of the time, someone may suggest an idea and it is too quickly adopted and the ideal solution, without exploring all possible angle, despite how ridiculous or unachievable they might be. I think it’s important to always push the boundaries, especially in the development stage, and consider the intended audiences needs. It was clear to see other groups had worked well together in collaborating ideas and working to each others strengths.
Many times during this project, I’ve looked looked around the room and noticed every group conversing and generating fresh ideas. Nothing was dismissed straight away. I don’t want to seem like I’m moaning about my group, however I do want to get a better grasp in the final week of this task and try and lead the group to achieve the best possible outcome possible. A lot of negativity seems to be in the air at the moment about the overall purpose of the subject, but that’s just design. Often as designers, we won’t be able to pick and choose who and what we work on or with. So I think this is an exercise of perseverance, and I think the group attitude needs to change in order to achieve a good outcome.