Final Design – Fruit Factory

So here is my final artwork for the factory. We presented our ideas to 4 representatives of the company, just briefly outlining our idea and how it will work in their factory to encourage the staff to waste less. I produced a printed PDF, so the client could visualise the design, whilst also being able to make notes and take it away with them.


PDF: pdf_pride_process_print



I got pretty good feedback from the client. I think the photography caught their eye, however, they didn’t like the PDF, which on reflection I can understand why. I don’t think I fully understood the purpose of the document before designing it, and thought it was to create catching visual whilst bullet pointing the ideologies of the design. Although the image was nice, and the layout etc, the client would be taking that away, and it will be difficult for them to distinguish mine from everyone else. If I were to do that again, I would add more visuals, such as the final design, mock up, and make it more appealing.


I loved this project. I think because i’ve got experience in food photography, and recently bought a new camera, it’s reignited a real passion for this type of work. The clients were really helpful with their feedback, and have learnt so much on this task.


My Idea – Conspiracy Theories

I want to focus my book on the sighting of larger cats such as Panthers in in the south east. I recently watched a news article alluding to the fact that big cats are in and around our natural environment. They broadcast showed a video that showed a large, fast cat dart across the dirt track in front of a car with a dash camera. This creates disbelief amongst the public, whilst also instilling fear.

When thinking about my book, I want to capture that fear aspect, whilst also displaying evidence of the cats whereabouts. This may include items such as a massacred bird, scratching up a wooden post, paw prints, cats eyes in the dark etc. I want to develop these ideas in my next phase of the design process, illustrating the layout and planning the photography I will need.

Hannah Höch

Hannah Höch lived between 1889 – 1979, and was known for here political collage and photo-motage works. She rearranged images from the mass media to criticise the German Government. She drew inspiration from Pablo Picasso and fellow Dada Kurt Schwitters, producing a similar dynamic, layered artwork. She rejected the ideologies of the Government, but often focused her efforts on gender issues. She’s well known for her “The Beautiful Girl” works, becoming a recognised ambassador of the feminist movement.
Although quite crude in execution, the artwork could be easily reproduced and would spread the intended message to the wider public. This technique also recycles found images and reimagines the original message. It’s appealing to the audience as it seems to mock the establishment, and sparks debate for social and political issues.

What Is a Conspiracy Theory?

To better understand the ideologies of conspiracy theories, and how I might stimulate debate amongst the public, whilst also exploring the origin of them.

Conspiracy Theories Defined: A belief that some covert but influential organisation is responsible for an unexplained event.

Theories and beliefs are a massive part of modern society. This is a small reflection on how conspiracy theories do exist and have done throughout history. The 21st century dictates that these theories are widespread, and that more factors are at work. This gives opportunities for understanding how people make sense of the world and how modern society functions.

An event that instantly spring to mind are the tragedy of 9/11, where a large portion of people didn’t believe the wide spread theory that terrorists destroyed the twin towers. I’ve watched Youtube videos that outline their arguments. Conspiracy theories are difficult to prove, however people producing these videos gather evidence and expert opinion to engage the audience and build a strong alternative opinion to what the government, the people in power, have told the wider public.


Brief Analysis – Conspiracy Theory

In this project, we are continuing with our options, where I chose photography exploring the historical approaches to photography and concepts within visual culture to produce a small illustrative souvenir book to be sold at The British Library. The library will be holding a large exhibition which explores how conspiracies, real or imagined, have shaped our culture and beliefs.

Initial thoughts are that the photography should be eye catching and stimulate debate amongst readers. The brief outlines that we should use a minimum of three high quality images, and should think imaginatively to and perhaps unusual to spark excitement and disbelief amongst the public.

We should document our design process in our blogs, and making sure we understand the role of the photographer, and the graphic designer to produce the book from scratch. We should reflect on the following learning outcomes to better understand the role of the photographer.


Subject specific:

(1) Developed an understanding of different historical approaches to photography and the historical and

cultural debates relevant to the medium.

(2) Explored concepts within visual culture in general and related these concepts to photography and

examined a range of photographic genres.

(3) Developed a knowledge of technological developments in photography.

(4) Created practical work relating to various concepts and genres of photography.

(5) Developed their skills of visual, written and oral communication.


(1) Gained knowledge by carrying out relevant research.

(2) Created practical work of a high professional standard using a range of photographic equipment,

techniques and materials.

(3) Taken part in discussion and expressed opinions upon and analysis of a range of topics.

(4) Evaluated their own work and the work of others in relation to concepts in photography.

Next I will explore conspiracy theories and how I might approach the audience through visual communication.