So here is the final design for my World of Tanks website. My presentation went down well, and I actually won the work experienced offered by the agency. I developed my web design skills throughout the week long project, following a strong design process which came to a good outcome. I liked how the design was interactive, and quite still and boring. I wanted to engage the audience, energising and exciting them about the game.
I wanted to take the opportunity to reflect on the project and display my final designs. I felt like I fulfilled the brief, showing subtle signifiers to attract the target audience. I tried to add dynamism by adding a banner shape, with a “back to school” feel about it. To tie eveything together, I used two colours in red and blue, “quintessentially British”. I produced guidelines for the client, showing colour values and typefaces used.
Overall I would say the project was a success. I feel that I’ve developed further skills in connotation and denotation, with focus on semiotics and understanding the contrast in target audiences.
My plan was to have the recipes and method on the left page, with a lifestyle shot filling the whole of the right hand side of the page. This shows the audience the final product, whilst the left page highlights fresh ingredients .
I chose to use the studio at college to isolate key ingredients for each recipe. As my research suggests, I wanted to take the images from directly above, giving them a 3 dimensional style combined with shadow. I wanted to engage my audience, and I felt this would be a great way to do this. Below are the unedited images:
On the first day of shooting, I felt all was going well until I looked at the images afterwards. I found I wasn’t properly exposing the shots, and therefore they were looking very dark. I could lighten them in photoshop, however they’re not as sharp as I’d like. I was able to get advice from the photography technician, who upped the light directly from the power source. He then upped the appeture to F20, and reduced the shutter speed to around 1/20. The results were dramatically different, and the sharpness of the images is there to be seen. He said that cameras and lenses work best at a mid range appeture, and to adjust the light settings around that. Using the arm to control the camera means the camera is much more still, and therefore doesn’t need a fast shutterspeed.
At this stage, I looked back at my research and found that there were also a combination of lifestyle shots. I wanted to actually make the final product to show the audience what they can make in their own kitchen.
I wanted to explore grids in further detail, and found this great tutorial on grid structure and layout in indesign.
I was able to generate my own grid structure, giving strength and structure to my design. I used a three collumn x three row grid, with a 4mm gutter. This gave me the structure in which to layout text and imagery.
My idea was to create a match day program for a local football team. I created biographies of the players, and showed their journey to the final. I also re-designed their logo, to give it a more contemporary feel.
I also created two more spreads, just from events that I had been to and drew inspiration from. One being the track cycling event at the Olympic Park, London. The other was a day out at the British GT Championships, where I was able to get close enough to the young stars in their cars, and capture some great shots.
I’ve enjoyed this brief. It’s enabled me to use my creativity and work in areas that I enjoy, for example, sport. This project kept my mind active during the summer period, and I was able to play around with techniques and ideas, taking tutorials in my spare time to strengthen my design capabilities.
- In what ways have you considered the sustainability of your project process and outcomes?
The majority of what will be sent out by the client will be screen based, keeping paper to a minimum. However, in future there are likely to be flyers and other marketing material that will be sent out to local residents. The creation of the logo was very sustainable, and the outcome will also have benefits to the local area.
- In what ways have you considered the ethical implications of your project process and outcomes?
The project is giving my services for free to a local charity. They aim to do good for the local area, and feel that both during the process, and the outcomes I have come to are benefitting the area.
- In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?
I think this project has benefitted me the most in terms of developing my social consciousness as a designer. It has enabled me to work with the local community, and show empathy to their problem and providing an effective solution.
- What targets can you make at this point for your work in the future as a socially conscious designer?
I want to be able to show my clients empathy and work with them closely in order to create the best outcome. In this project, I’ve found it hard to communicate with my client at times, and this may have hindered my process slightly. In future, I’d like to try and keep more regular contact, and extract more information from the client.
I worked with this charity throughout the year, creating brand identity for them so they are recognised & established in the local area.
I also worked on a small side project for the charity, branding a new local cafe.