I was eager to jump straight into the digital design, feeling excited to learn the new software, Sketchapp. However, I wanted to plan the users journey through my app. I wanted to quickly plot ideas down on paper, so I could make any changes quickly. Although very rough, I know exactly what I wanted to get from each screen, showing features of the app that allows personalisation. The first screens allow the user to create an account. Each screen asks questions to allow the app to learn about the user, and target content according to their interests, gender, shoe size, and availability.
Moving through, I want to show how the shoe could be personalised, showing a blank canvas shoe, in white, and a customised shoe. This first screen has to entice the user, so I intend to show a large shoe, drawing the focus to the vibrant, exciting shoe.
Ed Clark Design 