Lightmaker Bomb Project: Final Design

I created the site with fullpage.js in mind, something that i’d been shown at work and have identified in other sites. I think it could be a good way to compartmentalise each section and create a hierarchy of information. I wanted the user to have the flexibility of scrolling, or choosing the specific section from the sticky navigation at the top of the page.

The user is first met by an aspirational image of a driver, with a small amount of text introducing the brand and what they are all about. There is a small call to action below the text inviting the user to read more about the story. They’re also able to click the logo to reveal the about drop down.

I felt it was important to tell the stories of each driver, but I wanted the user to be able to choose which driver they want to scrutinise and find out more information. Invictus has two teams, so I wanted to distinguish them by adding a slider to toggle between the two teams drivers. As you can see, the number of the team has a distorted effect added to it. This was a design choice to encourage the notion of speed, inspired from the Nike Logo story, and the British GT program I found.

The car has been heavily modified to suit the needs of the rehabilitated drivers, which creates a USP for the brand. This is another thing that separates the Invictus brand from the rest of the teams in the GT Championships. I want the user to be fully immersed in the car, giving them up close and personal experience of the car, highlighting key aspects using buttons that reveal overlays that gives specific detail and more information. The user is again able to toggle between the interior and exterior of the car. Inside the car i’m proposing having a a VR experience, where the user is able to tour the inside of the car with their VR headset, again fully immersing them in the car.

Invictus Racing will be competing all over the country, and be in the public eye a lot. The brand has quite a big social presence, and this could be a good way of generating new content to the site. I designed some overlays to anchor the brand further, again using the “cut” design feature that runs consistently throughout the design.

I wanted to give the fans of the team and sport exclusive access to content that regular users don’t have. The user is asked to signup or register for full access to exclusive content, which is a great data capture tool for the brand, where they could use this information to target users with promotional material.

Finally, sponsors inject a lot of money into the team, and they want to make sure they have a presence of the site, as they are partnered with the brand. I wanted this section to appear tasteful, sophisticated, but continuing with the brands ethos.

Desktop Homepage.jpg

Conclusion

I feel like i’ve learnt a lot this week. Even though in theory we had a week to complete the project, I have other work commitments during the week, so really I only had 3 days to complete the project in its entirety. I was aware of this tight deadline and tried to work efficiently in photoshop from the start, structuring the PSD in a professional manner. I did this so if it was a live project, and another designer needed to work on my PSD, they may be confused if they layers aren’t structured in folders. It also makes my workflow much faster. When you compare this project to the piece I created last year, World of Tanks, the difference is staggering. My eye has been trained to see finer details such a spacing, line height, and the impact of the imagery i’m using. I have made mistakes throughout the design process, but i’ve been able to take a step back and identify them quickly and rectify them. Overall, i’m happy with my final outcome, but i’m most proud of the way I presented. I’ve worked hard with colleagues at work about being confident in my own ability and what I design. If I don’t buy into what i’ve created, then how is the client? I was able to talk with conviction and confidence about my design, not putting myself down, and presenting my ideas in an enthusiastic and energetic way.

 

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Lightmaker Bomb Project – Inspiration

As i’ve learnt from work, it’s not always about having a really amazing idea, it’s about how to sell the idea, presenting not only the final outcome, but how I got there. What inspired me to design the site the way I did? Who is the target user or users? The client should be fully¬†immersed in the site and be able to experience it from the different target users perspective. This demonstrates to the client that i’ve thought about the site in real life context, and prototyping the site to give a realistic visual representation of how the site could work.

I started by looking at the obvious automotive and racing sites, such as the British GT Championships, Mclaren, F1 teams, Lamborghini, to get an idea of what other racing teams are doing, and get an idea about colour pallets, layout and specific signifiers that could encourage the idea of speed, competition, and racing.

Pinterest was another good source of inspiration. I started to move away from the standard racing sites and began looking at magazine style, personality sites, and sports brands to dissect why they had chosen to use the signs and signifiers they did.

This stage is a key part of my creative process, and will be vital to recap on why i’m presenting to the client. It will enable me to pick out specific features that I can use as a reference when showing my design.

Please see the link to the mood board created below in Invision:

https://projects.invisionapp.com/boards/8D3KNWJUVQ2/

 

 

Lightmaker Bomb Project – Brief

We were given the brief today to create an aspirational website to promote a motor racing team, but not just any racing team. As the client stated, they are ex-servicemen that have been injured in action and rehabilitated. They’ll be competing in the British GT Championships against pro drivers that won’t hold back. This is what distinguishes the brand from its competitors, the fact they have a modified car and a story behind them. Even the pit team is made up of ex-servicemen, and its important that this story is told on the website in an interesting and dynamic way.

Initial Thoughts

I think this is a good brief for us all, especially me with my personal interests in sport. I myself have been to the British GT Championships and had VIP access to the pits, looking at some really beautiful racing cars, whilst also looking at visual features of the racing genre and asking myself why? I remember my Dad keeping the program for me, which I kept and thought may come in handy one day. I need to dig this out and use this as part of my research and inspiration process.

I’m obviously under a little more pressure than everyone else as I work for the company, but I don’t want to panic, just rely on the structured creative process that has served me so well in previous projects.