Summer Brief – Grids

I wanted to explore grids in further detail, and found this great tutorial on grid structure and layout in indesign.

 

I was able to generate my own grid structure, giving strength and structure to my design. I used a three collumn x three row grid, with a 4mm gutter. This gave me the structure in which to layout text and imagery.

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Summer Brief – Final Designs

My idea was to create a match day program for a local football team. I created biographies of the players, and showed their journey to the final. I also re-designed their logo, to give it a more contemporary feel.

 

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I also created two more spreads, just from events that I had been to and drew inspiration from. One being the track cycling event at the Olympic Park, London. The other was a day out at the British GT Championships, where I was able to get close enough to the young stars in their cars, and capture some great shots.

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Conclusion

I’ve enjoyed this brief. It’s enabled me to use my creativity and work in areas that I enjoy, for example, sport. This project kept my mind active during the summer period, and I was able to play around with techniques and ideas, taking tutorials in my spare time to strengthen my design capabilities.

Summer Brief – Good Design Evaluation

  • In what ways have you considered the sustainability of your project process and outcomes?

My design would only be printed a few times, and therefore there wouldn’t be a lot of paper wastage.

  • In what ways have you considered the ethical implications of your project process and outcomes?

The design is to promote a local cup final, creating spreads for a match program. This is an informative piece of design, that is a one off event.

  • In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

I haven’t really moved forward much as a socially conscious designer as a result of this project, as I didn’t look into the sustainability of my product.

  • What targets can you make at this point for your work in the future as a socially conscious designer?

I want to be able to find more ethical and sustainable ways of printing, that ensures consistency and quality, whilst also being able to be mass produced.

Research – Summer Brief

After my initial brainstorming of ideas, I came to the conclusion that I will produce a series of sporting double page spreads. In the post I want to show extensive and detailed research into sporting articles to draw inspiration from.

Before delving into the resources I have gathered, I thought about the connotations of sport and what will the audience would expect to see.

  • Speed
  • Dynamic
  • Excitement
  • Bold, warm, contrasting colours
  • Strong subjects (Car, Bike etc)

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I started by looking at this race guide produced for the riders of the Prudential London 100 ride on the 31st of July. Although I didn’t personally take part, my father did, and I travelled to London to watch him and thousands of other riders complete the course for charity.

As you can see, the front cover has been divided into three unequal sections, expanding the further the reader goes down the page. The designer has used a very warm orange for the top banner, introducing that exciting, summer/sport vibe. To add contrast, the text is white on top of the orange.

Interestingly, I recognise the typeface used for “Prudential Ride London – Surrey 100”, Bebas, a san serif typeface which I have used for other projects. Its bold, condensed appearance adds a contemporary feel to the design. The date of the event is lighter weighted and positioned below the title, adding contrast yet grouping the two pieces of information by likeness and colour.

The sole image positioned in the central horizontal section, shows riders turning a corner to begin an accent up a hill. The image says a lot about the event. Instead of focusing on the fast, dynamic angle of cycling, the image shows the enjoyment and leisure aspect of cycling. The main subject of the image shows a rider looking up the hill is positioned to below center and to the right. This lies comfortably on the page and and on the eye of the reader.

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The magazine is full of exciting spreads, however I have picked a couple of my favourites and explain why.

The spread below is simple, yet effective and displays the information for the riders in a clear and systematic manner. The typefaces remain the same as the front page, providing brand recognition, so the reader isn’t confused by loads of different typefaces. The page on the left shows directions to the start of the course, using a red colour to mark the route. This colour scheme is then continued on opposite page, with the use of the same colour in the form of a box to contain further information about how to get to the event. There is certainly a grid system being used in the underlying design to create structure and interest. The designer has also used blending options such as multiply to reveal some detail of the image below.

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Summer Brief Introduction & Analysis

At the end of year one, we were given a brief to keep our mind stimulated during the lengthy summer period.

“Over the summer you will need to keep rehearsing your skills or you may find yourself getting stale. This project will allow you to do this while choosing topics that suit you. Please note that the module that you are beginning is a year two module, so while it may seem similar you are expected to up the standard and level of your engagement.”

This has really rung true with me. This year I want to up my engagement, and focus of producing some really interesting and exciting work that will result in strengthening my portfolio.

We are tasked to produce four double page spreads on topics of our own choice. The spreads don’t necessarily have to be linked, but we must take the measurements of a magazine and work to those specifications. We must then present with the spreads inserted into the magazine. We should use mainly our own imagery and wording, however we may use found images and text to supplement if necessary.

My next step is to brainstorm events and photographic opportunities during the summer, whilst also thinking about previous projects that I may draw inspiration from and possibly use images taken previously.