Today we were set the task of branding a new venture. Our client came to speak to us at college, and outlined the massive market for business to business sales, and how companies in the local area are crying out for young sales talent to emerge and drive their businesses forward. Our client has started an Academy for sales, educating people on how to communicate and persuade their audience to buy a service or product. These skills are highly transferable, and are fundamental communication principles that lie in the foundation of a good sales person.
Our task would be to create the brand identity for the academy, to be used on a website and interactive PDF forms. We should aim to inspire two audiences:
In the next few days I will be reflecting on my process of creating a logo to appeal to these contrasting audiences. I will explore what’s already in use, and then gather ideas from my research. The tone of voice should be soft and welcoming, but also inspiring & eye catching.