We were given the brief today to create an aspirational website to promote a motor racing team, but not just any racing team. As the client stated, they are ex-servicemen that have been injured in action and rehabilitated. They’ll be competing in the British GT Championships against pro drivers that won’t hold back. This is what distinguishes the brand from its competitors, the fact they have a modified car and a story behind them. Even the pit team is made up of ex-servicemen, and its important that this story is told on the website in an interesting and dynamic way.
I think this is a good brief for us all, especially me with my personal interests in sport. I myself have been to the British GT Championships and had VIP access to the pits, looking at some really beautiful racing cars, whilst also looking at visual features of the racing genre and asking myself why? I remember my Dad keeping the program for me, which I kept and thought may come in handy one day. I need to dig this out and use this as part of my research and inspiration process.
I’m obviously under a little more pressure than everyone else as I work for the company, but I don’t want to panic, just rely on the structured creative process that has served me so well in previous projects.