Bomb Project – Brand Identity

Today we were set the task of branding a new venture. Our client came to speak to us at college, and outlined the massive market for business to business sales, and how companies in the local area are crying out for young sales talent to emerge and drive their businesses forward. Our client has started an Academy for sales, educating people on how to communicate and persuade their audience to buy a service or product. These skills are highly transferable, and are fundamental communication principles that lie in the foundation of a good sales person.

Our task would be to create the brand identity for the academy, to be used on a website and interactive PDF forms. We should aim to inspire two audiences:

  1. Students
  2. Businesses

In the next few days I will be reflecting on my process of creating a logo to appeal to these contrasting audiences. I will explore what’s already in use, and then gather ideas from my research. The tone of voice should be soft and welcoming, but also inspiring & eye catching.

 

FMP Proposal

We were given an “open brief”, which gives us the opportunity to showcase what we’ve learnt this year, and be creative with our own interests. My strengths lie in food photography, and feel like I have a wide knowledge of products and experience in digital food layout design for a well known national food wholesaler/distributor.

I began to think about how I might display my skills as a piece of design, identifying “problems” or gaps in the market in which I could be creative. I listed some ideas and chose the one most interesting and appropriate for the brief.

My proposal:

Who are we talking to?

Adults aged between 18-60 interested in improving their health.

Message

The book is to be produced for the sale in book stores and major retailers around the world.

What is the USP?

The market is saturated with “healthy cook books” but how does the consumer know what a balanced diet is? Current healthy cook books and diet plans just tell you what to eat with out educating the consumer on what a balanced diet consists of.

How do we want to come across?

The tone of voice should be soft and inviting, but with powerful photography to entice the consumer.

What is already in the market?

There are loads of different healthy cook books out there, but none educate the consumer on what a balance diet consists of.

What are the deliverables?

Possibly a multiple page book/ or equivalent digital mock ups.

Brief Analysis – Conspiracy Theory

In this project, we are continuing with our options, where I chose photography exploring the historical approaches to photography and concepts within visual culture to produce a small illustrative souvenir book to be sold at The British Library. The library will be holding a large exhibition which explores how conspiracies, real or imagined, have shaped our culture and beliefs.

Initial thoughts are that the photography should be eye catching and stimulate debate amongst readers. The brief outlines that we should use a minimum of three high quality images, and should think imaginatively to and perhaps unusual to spark excitement and disbelief amongst the public.

We should document our design process in our blogs, and making sure we understand the role of the photographer, and the graphic designer to produce the book from scratch. We should reflect on the following learning outcomes to better understand the role of the photographer.

Photography:

Subject specific:

(1) Developed an understanding of different historical approaches to photography and the historical and

cultural debates relevant to the medium.

(2) Explored concepts within visual culture in general and related these concepts to photography and

examined a range of photographic genres.

(3) Developed a knowledge of technological developments in photography.

(4) Created practical work relating to various concepts and genres of photography.

(5) Developed their skills of visual, written and oral communication.

Generic:

(1) Gained knowledge by carrying out relevant research.

(2) Created practical work of a high professional standard using a range of photographic equipment,

techniques and materials.

(3) Taken part in discussion and expressed opinions upon and analysis of a range of topics.

(4) Evaluated their own work and the work of others in relation to concepts in photography.

Next I will explore conspiracy theories and how I might approach the audience through visual communication.

Ethics Poster Introduction

We were given a brief to think ethically within graphic design. So what does that mean? Well to better understand, we were put into groups and given scenarios on pieces of paper. These included:

  • A charity has asked you to design a poster however can’t pay you, what do you do?
  • A client has asked you for an amendment to a design for free as a favour, but you normally charge, what do you do?
  • The agency you work for has asked you to work on a design that promotes natural fur.

This got us thinking about the real world, and debating in groups made us break each problem into pros and cons, and how we might react to the scenario.

The brief asks us to produce an infographic for Communication Arts Magazine about cultural issues and theories that impact on the creative industry. In our groups, we sat down together and made a mind map of all the different issues surrounding the graphic designers, and how we might represent these issues in a infographic.

 

We then chose a from the mind map our topic for the infographic. We chose paper and how it impacts the environment, making graphic designers aware of the impact they are having when they are putting “stuff” out in to the world.

Initial Brief Analysis – Design Factory

Before we broke up for Christmas, we were given our brief for our next project. The Design Factory brief asks us to explore “How might we reimagine the making of things to reimagine the things themselves?”. The materials economy has proven that this system is not sustainable, and as a designer, we should try not to design less, but to design better. This might include the materials used, and to solve a problem within the materials economy such as toxic chemicals being used that might have impact on our own health, and certainly the environment we live in.

The first part of the brief asks us to dissect the materials processes involved in the production process, thinking sustainably. To do this, we should ask ourselves the following questions about an existing product and how we could change each to make the process sustainable:

  •  How do you think the object was made?
  •  What different kinds of materials and processes were involved?
  •  Where might its constituent raw materials come from?
  • What manufacturing decisions would the designer have had to consider?
  • What will happen to it once the user no longer has use for it?
  • Might there be other ways to make the object?
  • Could you substitute materials or manufacturing processes, or make it completely differently?
  • How far could you change these without changing the thing itself?
  • How might your changes affect the way people use this object?

We should present our findings in the form of PDF’s using:

  • Visual data – drawings, diagrams and photographs
  •  Written data – this should include critical and analytical reflection.

The second part of the brief asks us to identify a potential user for the invention, giving  the product context and desirability within that field. We should ask ourselves “is it for a type of object that already exists (e.g. based on your chosen Design of The Year exhibit) or a new kind of thing?”

In my research I should consider the following:

  • Will the way things are made affect how they is used? How?
  • What new kinds of services, systems, loaning or owning, or novel regulations might exist/ develop because of your design?

The second PDF should include:

board of research – defining the user and the circumstances for intention, not the intervention/ system itself.

The third stage of the process asks to develop ideas. This might include mocking up prototypes and playing with the design to determine the best possible outcome. This might also stimulate fresh new ideas that will benefit my final product.

This should be presented in the third and fourth PDF with the following guidelines:

one board for development, and a second for the design solution, plus a written statement of 500 words. (If appropriate, your design solution board could be substituted for a ❤ minute video).