I had the opportunity to work with a clients proposal for product of the year at Chelsea Flower Show this year. This involved me taking studio product shots and envolved in the design process for the application. The Leda and the Swan design stems from a Greek Myth. Sleek curves and dynamic design tell the story and is perfect for any size garden, big or small. Chilstone have sold two already for charity, raising a few thousand so far. Coverage of the show will be broadcast nationwide, so hopefully it will be on tv screens soon!
One of my design considerations was to choose the material on which to print my book onto. I’ve attended two lectures in the past couple of years from G.F. Smith, who provide interesting and quality papers to the design industry. They gave us samples of particular papers, demonstrating how they can be used to the best of their abilities. I looked back at these samples and reminded myself. I also examined the G.F. Smith swatch book, which allowed me to feel the paper in different weights, and explore a wide variety of options.
I refined my choices to two paper stocks:
- Heaven 42 – A “blue” shade of white. Originally designed for a luxury car company, Heaven 42 was designed to lift metallic objects of the paper.
- Strathmore – Almost like cartridge paper, I really liked how the feel can change dramatically from the choice of paper stock. In contrast to Heaven 42, the shade of the paper is slightly duller. This may mean my vibrant colours may be lost slightly in the darker paper, and the ink looks to seep into the paper more.
In conclusion, I think my book would benefit from a clean feel to it. From previous experience working with isolated food product images, I often add a blue tint to the white background to get a purer white. This lifts the vibrant colours of the fresh food from the background, as opposed to a yellow shade which would imply dirtiness.
I created some business cards for the show, and to tie in with that, I also want to potentially have a display screen to add interest to my exhibition at the end of year show. I followed some tutorials on how to use timeline in photoshop, to create a flowing glowing effect, adjusting the hue of different layers and adding “tweens” to add motion. Although the image belowmay appear grainy, the screen should display the image seemlessly.
I worked with local start-up gardening company with an experienced team of gardeners to create brand identity. I designed and created the website: bloomsgardening.co.uk whilst also designing a logo with direction from the client. This is going to be used across multiple platforms, so I created a logo suite of all the neccesary files they will need in various formats. I created basic brand guidelines highlighting what file can be used for what purpose.
I thought my design looked very flat and needed depth. I wanted to find a way to create some sort of shadow in to imply shadow. To do this I made a very simple illustration of 3 circles coloured red white and blue, and reducing them in scale. This then gave me the desired Lambretta logo, however it looked very flat, and a lot like the images I had researched online. To give it a more modern and contemporary feel, I used the extrude & bevel tool in illustrators effects window.
Sancha told us to sit down for 5 minutes and sketch anything that came into our minds. I found this process really useful. Im not an accomplished artist by any means, but being able to just think of anything and sketch out simple shapes. Here is the the pages that I doodled on.
Today I started planning the promotional monthly newsletter we send out to inform our customers of new and exciting products we are selling, and making them aware of discounts, in a friendly, informal way. We target chefs and the catering industry across the UK, so its important to use interesting imagery and recommend professional products to catch the eye of the intended audience.
I started thinking of ideas for articles that might interest chefs around christmas. Here is a plan of what might go into the newsletter.
From this I had a rough idea of what products may go into the newsletter, however the list needed developing. Collaborating with fellow colleagues, I gathered new ideas and opinions and changed slightly.
From this I was able to start the layout of the four sided document, thinking about what images I could use on the front cover to attract the eye, and with a Christmas theme. When thinking about what goes where, I thought about the hierarchy of the products, and what size the should be in relation to other articles and the whole document.
After finalising the list of products and the layout of the articles, I started to think about what imagery i could use in each piece, and how I might photograph each product to show it in its best light. This will later help me when I come to take the photo’s, as I will have an idea of what shots I will need and what I might do when I process them before putting them into the newsletter document, for example, with the cheese I hope to preserve the shadow of the cheese to create some depth in the piece.