Focus Group – Typographic Poster

I wanted to show other people my typographic poster in order to gain constructive feedback about which designs they liked best, what worked well and not so well, and what they might do to rectify such problems. This was a really valuable tool to evaluate my own work.

The feedback I received was generally positive. Here are some of the comments i received about each design.



The arrangement of the type – the important information is clear and bold, so the audience can identify clearly in seconds, whilst the lesser information can be read after the audience attention has been grabbed.

I made a mistake and used an RGB image for the Bexhill text. This can quickly be rectified by changing the colour mode to CMYK for print. This means that the colours won’t distort fade, or alter when it comes to print my design.

The screws in each corner don’t really add anything to the design, and actually makes it look quite amateurish, which is not what my poster wants to convey.


The gold border around the outside, almost emphasises the text inside. Also the arrangement of  ‘Around’ is interesting, with use of the type on a path tool on an ellipse. It gives the sense of motion around without the text being read, important when the audience will only view this for a few seconds to decide whether its worth reading on or not.



They liked how the text was clipped to the background image, making it look like the text had actually been cut out of the white rectangle. They also like the framing idea, and with a bit of development, it could be a really strong concept, and even if not for this project, maybe one in the future.

They liked the font used at the bottom describing the website, however they didn’t think it worked well in the overall design. It drew the eye to less important information, and therefore detracting from the more important text, for example the location, Bexhill, or “typographic walk”. Also the main image was lost in the background, and didn’t really serve any real purpose in the design. I think I agree with this statement, I don’t want my audience to be distracted with whats in the background of the poster, I want to attract them to the type, in which they share an interest in.


The frame concept, everyone agreed that it really was a strong idea, and maybe if tweaked, could be developed into something really nice in the future. I however, think for this project, its not working with the brief as well as I had hoped.



PMI of designs

In this blog post i want to explore what went well and not so well with the project and each individual piece.


I’ll start with my initial design.


I like the frame around the text idea, and the clipped text to the image behind

I also like the how the bold bebas font combines with the light weighted font used in “bexhill”

I don’t like the font used at the bottom, I now on reflection think it clashes with the other fonts and draws the eye to lesser information

The image is lost, and not really relevant. I think at this stage of my design process I was thinking to much about where it was, and not focusing on the audience the poster should be targeting.


The frame and box in the middle I think is quite an interesting idea, and has a lot of potential. I’ve learnt alot from this design, not only on illustrator, but not be scared to fail and evaluating the good and bad parts will make my final piece hopefully a lot better!


My next idea stems from the scenery I saw around bexhill. As soon as I got to Bexhill, it felt like travelling in a time machine. A place where people retire and grow old. I found the serif typeface on the seafront on a tourist information board. I wrote down a few things that might lead to a good design:

  • Gold/Black
  • Royalty
  • Simplicity
  • Old
  • Black and white
  • Army
  • Queen


I like the type combinations used in the design, I think they compliment each other well in weight, colour. The typewriter font used was inspired by a design seen in the De La Warr Pavillion. I thought it summed the place up, and took me back to the war. This also links in with my research where I found army plaques and memorials all around the seafront, linking to the wars.

Fading from green through to purple
Fading from green through to purple

I think it may be too simplistic, and might not attract the sophisticated typographer. I also don’t like the gold border around the design, I’m not sure what it adds to the design and if it has any relevant messages.


The type works well and conveys the right messages to the intended audience.

Designs that didn’t work so well


This design, although basic and incomplete, is lost doesn’t draw the eye. Also the alignment of the text makes it very difficult to arrange the other text, and there is quite a lot to fit in.


I like the 3D effect of this design, and I think it has potential to be really interesting and eye catching. Given my basic knowledge of illustrator, I felt like I could spend day and night trying to perfect the design but not actually get very far. Given the time constraints I decided to abandon the idea.


Again I think this had the potential to become a good design, but I reverted to something more simple in the end. the 3D effect could be used to extrude from the wall and draw the eye in.

FootprintI wanted to incorporate footprints in the design to get the message across without the text being read. Its a variation on another design, and i think it does would well, though I don’t the the colour scheme quite works.