FMP – Inspiration – New Balance NB1 Customiser

I found this really interesting shoe customiser on the New Balance Website. I love how the shoes really pop from the background, and the use of shadow underneath gives a realistic feel to the design.

I also like how the user is able to have complete control over each element of the shoe, and has a variety of different views and materials to choose from. I also like the option to share the design with your friends, showing everyone your identity through shoes.

Another feature I like is the users ability to start from scratch on a blank canvas shoe, or adapt a featured design. As the user scrolls down the page, they are able to view more details about the product and materials. The site also suggests other shoes they may like based on what they’ve been looking at on the site.

Reflections

This has given me loads of inspiration for my app. Although this is a desktop design, there are tonnes of elements that I can take away from this, and adapt and strip back for a nice mobile design.

 

Screenshot 2018-06-01 19.42.02Screenshot 2018-06-01 19.39.57Screenshot 2018-06-01 19.39.04Screenshot 2018-06-01 19.42.11

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