Turners Fine Foods November Newsletter

Today I started planning the promotional monthly newsletter we send out to inform our customers of new and exciting products we are selling, and making them aware of discounts, in a friendly, informal way. We target chefs and the catering industry across the UK, so its important to use interesting imagery and recommend professional products to catch the eye of the intended audience.

I started thinking of ideas for articles that might interest chefs around christmas. Here is a plan of what might go into the newsletter.

From this I had a rough idea of what products may go into the newsletter, however the list needed developing. Collaborating with fellow colleagues, I gathered new ideas and opinions and changed slightly.

From this I was able to start the layout of the four sided document, thinking about what images I could use on the front cover to attract the eye, and with a Christmas theme. When thinking about what goes where, I thought about the hierarchy of the products, and what size the should be in relation to other articles and the whole document.

After finalising the list of products and the layout of the articles, I started to think about what imagery i could use in each piece, and how I might photograph each product to show it in its best light. This will later help me when I come to take the photo’s, as I will have an idea of what shots I will need and what I might do when I process them before putting them into the newsletter document, for example, with the cheese I hope to preserve the shadow of the cheese to create some depth in the piece.

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Camden Quarter Comedy Night Flyer

I work for a food wholesale company called Turners Fine Foods in the marketing and graphic design department. Our aim is to creatively inform our customers of the following:

  • New Products
  • Special Offers/Promotions
  • In Season Fresh Produce

We also work for the Camden Quarter, a restaurant in Tunbridge Wells that is owned by the financial director Toby Raphael. They recently hosted a sucessfull comedy night in September. I was given the brief to design an a4 leaflet/flyer that could be used to promote the event. I started thinking of things related to comedy. Some of the ideas I had were the as follows:

  • Comedy Microphone
  • Red Curtains
  • Hipster
  • Moustache
  • Hats
  • Laughter
  • Audience

I kept the design in context to the style of the restaurant and branding, using a a really dark grey as the background, almost black, and white text, blue text identifying the event. Here are some of the design variations I came up with.

The event was such a success that they decided to run it again the following month. After starting the HND Graphics course I’ve felt more comfortable and relaxed about sharing my opinions, idea’s and am more able and confident about implementing them. I’ve just finished the final design for the October comedy night. I’ve shown people at work and at home and the general feedback has been really positive! I hope the comedy night is as much as a success as the previous months.

Comedy_02_Finished_a4