Final Design – Fruit Factory

So here is my final artwork for the factory. We presented our ideas to 4 representatives of the company, just briefly outlining our idea and how it will work in their factory to encourage the staff to waste less. I produced a printed PDF, so the client could visualise the design, whilst also being able to make notes and take it away with them.

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PDF: pdf_pride_process_print

Presentation:screenshot-2016-12-07-12-53-57screenshot-2016-12-07-12-54-08screenshot-2016-12-07-12-54-25screenshot-2016-12-07-12-55-22screenshot-2016-12-07-12-55-03

Feedback:

I got pretty good feedback from the client. I think the photography caught their eye, however, they didn’t like the PDF, which on reflection I can understand why. I don’t think I fully understood the purpose of the document before designing it, and thought it was to create catching visual whilst bullet pointing the ideologies of the design. Although the image was nice, and the layout etc, the client would be taking that away, and it will be difficult for them to distinguish mine from everyone else. If I were to do that again, I would add more visuals, such as the final design, mock up, and make it more appealing.

Reflection:

I loved this project. I think because i’ve got experience in food photography, and recently bought a new camera, it’s reignited a real passion for this type of work. The clients were really helpful with their feedback, and have learnt so much on this task.

Preserving Shadows – Photoshop

A technique I learnt from my commercial experience with food photography was preservation of shadows. This adds depth to an object as opposed to being flat and simply cut out.

First, I made a path using the quick selection tool and mask to accurately cut around the fruit.

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I then hit cmd + J to copy the selection to a new transparent layer. I then duplicated the background layer and with the selection added, filled with white. Screenshot 2016-11-27 20.33.50.png

I then used a really soft brush to eliminate any dark areas other than the shadow definition on the fruit. I then copied the whole layer and created a new alpha channel.

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I then created a new transparent layer, and went to load selection in the selection panel. Screenshot 2016-11-27 20.41.24.png

To add finish, i filled the selection with black, giving the illusion of shadow. I turned both the cut fruit layer and shadow layer on, moving the shadow below the fruit. I then saved as .PSD to preserve the transparency.

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Initial Ideas & Sketches

Combining my knowledge of layout design, and the initial planning I did for photography, I thought about the best way to layout my design. Although this may change in the final design process, it gives me the chance to quickly think of ideas whilst visualising them.

First, I jotted down quick ideas, thoughts, and things I wanted to research in order to enhance my final piece. This included photo-montage, infographics, and the tone of voice I want to use. It was important to keep reminding myself of the specific brief, attempting to prevent waste and encourage staff to be more efficient and cost effective.

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I will move on to the digital design next. The timing is quite tight for this project, so I want to work quickly but not forgetting fine detail and and the purpose of the brief.

The Relationship Between ISO, Shutter Speed & Aperture

ISO – The level of sensitivity of the camera to available light. If a subject is well lit, then a lower ISO value is appropriate such as ISO:100, as the camera will be less sensitive to light. However, increasing the ISO value brighten the subject, at a cost. The higher the ISO, the more noise and grain in the image.

Shutter Speed – The length of time in which the camera sensor is exposed to light. These values are often measured in fractions of a second. The slower the shutter speed, the more light entering the camera, often used for low light or night photography. A fast shutter speed is used to freeze motion. For example, a faster shutter speed would be used for action sports photography.

Aperture – A hole within the lens that allows the light to travel through into the camera body. The larger the hole, the more light that travels through. Aperture also controls the depth of field, which is the part of the frame that appears sharp. Aperture is defined by “f” stops, (also known as “focal ratio”, since the f-number is the ratio of the diameter of the lens aperture to the length of the lens). For example, F/1.4, f/2.0