FMP Research – Infographics

I want to take the opportunity to look at some infographics and pick them apart to identify what works well in the design and what doesn’t. I also want to reflect on how effectively the visual representation is communicated to me (the audience). There will almost certainly be useful parts that I can move forward with when generating ideas for my healthy dieting book.

The first infographic I looked at was initially very striking, with the use of bright orange being the prominent colour. The infographics are clear and easily distinguishable, which anchors the text aligned to it. However, I don’t like how text heavy this infographic is. It means the reader has to read much further to understand the full point.


I love how the heading is clear, and is also coloured green. This shows healthy connotations, aiding the audience to understand the purpose of the design quickly. The colour green also is linked by a visual illustration of broccoli loosely aligned to the right. Although the infographics are interesting, I don’t feel like they necessarily relate food unless the audience reads further. However I do like how the diagram below the title links colours with the text so the audience can quickly identify what is being illustrated by the chart. I also like how the designer has used an area in the centre of the artwork for the information to be contained it. The layer is slightly opaque, so visuals of health foods placed behind this layer gives depth and adds aesthetic appeal.


I chose to look at this poster as I thought it was an interesting topic to show what is actually in a McDonalds Big Mac. It might make an interesting comparison to healthy eating, whilst breaking up the large amounts of information. The colour scheme is of the McDonald’s brand which ties everything together.I also like how the burger is the main subject positioned in the centre of the page. To add interest the designer has added shadow to create a more dynamic 3D design. However, the poster is very text heavy, and could be laid out it a more interesting way, perhaps made into a shape of a clock.



I’ve drawn some interesting ideas from these posters and want to move forward with sketches and designs of my own for my pages. I’ve dissected the designs and picked out key elements that I find intersting


FMP Research

Over the past few weeks, I’ve been looking into what components make up a healthy diet. I’ve found some really useful and reliable sources in which to extract information from for my healthy diet book.

This page shows an infographic visually demonstrating how much of each food group should be consumed regularly.

I want to focus on the main food groups:

  • Carbohydrates
  •  Protein
  • Milk & Dairy
  • Fruits & Vegetables
  • Fats & Sugars

I want to demonstrate visually how each component can be used to create the perfect diet balanced diet for everyone to remain healthy. The next step in my research is to look at infographics. Particularly healthy eating infographics to see how it has already been done, and what components I may be able to use in my own design.



Bomb Project – Ideas & Sketches

After my initial research, I began to roughly sketch out how I might compose elements associated with both the words “Kent Sales Academy”. Abbreviated, the words spell KSA, which may give the design balance and also stand out, whilst also giving the brand strong identity. As the purpose of the Academy is to benefit two parties, I’ve tried to highlight this with strong balance and symmetry to show equal reward.

Below are just rough ideas gathered from the research gathered:


Bomb Project – Research

I used the internet to quickly look through material that is already in existence to generate ideas for the sales academy. I focused my searches on both sales and academy, whilst also thinking about the the area in which the company will be operating, Kent. This later may influence my decisions on colour scheme.

Signifiers – Sales

  • Brief Case
  • Handshake
  • Suit
  • Communication
  • Speech

Signifiers – Academy

  • Certificate Scroll
  • Mortarboard
  • Diploma
  • Gown
  • Graduation
  • Shield

Location – Kent

  • Kent Horse
  • Shield
  • Colour – Red & Blue

In the next stage, I want to produce some ideas, and jot some rough scamp sketches down for ideas on layout, and how I may incorporate these visuals in a compact, striking logo that will appeal to my target audiences.

Bomb Project – Brand Identity

Today we were set the task of branding a new venture. Our client came to speak to us at college, and outlined the massive market for business to business sales, and how companies in the local area are crying out for young sales talent to emerge and drive their businesses forward. Our client has started an Academy for sales, educating people on how to communicate and persuade their audience to buy a service or product. These skills are highly transferable, and are fundamental communication principles that lie in the foundation of a good sales person.

Our task would be to create the brand identity for the academy, to be used on a website and interactive PDF forms. We should aim to inspire two audiences:

  1. Students
  2. Businesses

In the next few days I will be reflecting on my process of creating a logo to appeal to these contrasting audiences. I will explore what’s already in use, and then gather ideas from my research. The tone of voice should be soft and welcoming, but also inspiring & eye catching.


FMP Reaseach – Spot UV


As I identified in my research, spot uv can be used to add interest to a design with a contrasting finish to key element(s) of design. I looked at Joe Wicks’ lean in 15 in my earlier research, and he used the same technique to highlight his name and the title of the book.

Spot UV is actually a varnish applied to part of all of the paper stock to give extra “oomph”. The paper is then cured with a UV light hence the name Spot UV.

I looked at various online tutorials to understand how to set up a document implementing Spot UV, however this was the most educational and useful:

To instruct the printer where to apply the effect, the specific artwork should be exported as a separate file in the position it will appear in relation to the paper.


FMP Research – Food Photography Lighting Techniques

A fundamental part of taking a decent image is judging the amount of light, the direction from which it comes from, and the tone of light. I found this interesting resources which has strengthened my knowledge of lighting my subjects and sharpening my shots.

Bring Your Focal Point Forward

The focus point of any great food photography is nearly always the dish itself. Garnishes and extra props can “tell the story” of the food, but should never distract the audience from the main subject. Focusing near the front edge of the main subject will make the audiences eye feel more comfortable, which naturally draws the reader to the rest of the frame. Also, playing around with aperture can achieve very different results. A wide open appeture will soften the background and focus more on the subject.

“This helps you create good bokeh – the out-of-focus and intentionally blurred areas of an image that are pleasing to the eye. “A significant amount of blur to the background will make your focal point really pop,” explains Michelle Furbacher. It leaves a little to the imagination, and also puts the focus on your hero.”

Remembering the golden spiral that starts at a central focal point and carries the viewer’s eye wider and wider to take the whole frame. Also, shooting with a low ISO reduces noise and increases image quality.

Variety of Angles

I don’t want to limit my creativity in the next digital design stage, so it’s always better to have more material than needed. Shooting at different angles means you have the choice of what perspective you put on the subject. Generally, shooting from above means you can get more in the frame, like props or further garnish. It’s easy to fall into the trap of shooting from a lower angle, which can work for some shots, however it can make the image look flat and less aesthetically pleasing.

“Most food looks good shot at an angle because it’s usually prepared to be seen that way,” he says. “But dishes like salads, charcuterie, and pizza look great from above because they are flat. Tall dishes (sandwiches, ice cream, beverages) look best from the side because you want to see the height and layers.”

5. Mimic natural light

Not every day will be sunny – you know that, and your client knows that, but that can’t stop the shoot. Mimicking natural light is an art form in itself, and you’ll need a few extra lighting tools. Megan Young always brings her Profoto Actute B portable lighting kit with a large softbox, which acts as a big portable window when shooting on a cloudy day.

To help give her food photography a fresh and natural perspective, Megan sometimes shoots directly into the light. “Then the dish appears in front of a completely blow out background with lovely rim light,” she says, This technique works well with translucent foods like lettuce leaves and drinks. The result is a night highlight that outlines dishes and makes images more vibrant.harissa-4food-1-600x442 (1)