I had the opportunity to work with a clients proposal for product of the year at Chelsea Flower Show this year. This involved me taking studio product shots and envolved in the design process for the application. The Leda and the Swan design stems from a Greek Myth. Sleek curves and dynamic design tell the story and is perfect for any size garden, big or small. Chilstone have sold two already for charity, raising a few thousand so far. Coverage of the show will be broadcast nationwide, so hopefully it will be on tv screens soon!
One effect I’ve always been fascinated with is disintegration of an isolated subject. My title for my book is “Food For Thought” and I feel this gives me scope to use my creativity on the front cover of the book. The idea I want to get across to my audience is thinking about the food we eat. I feel the disintegration effects signifies the digestion process of the food, whilst also being dynamic as a piece of art.
I selected an image of a strawberry, attempting to symbolise healthy eating.
I created a new layer, and made a selection around the whole strawberry, without the shadow. I saved the path but kept the selection, and cut the strawberry onto a new layer. I filled the selection with white. Using the paint brush tool I then painted everything other than the shadow pure white, then selected the image, copied it, and pasted it onto an alpha channel. I created a fresh new layer and loaded the selection, and finally filled it white black.
I created a new layer with the cut strawberry, and used the used the liquify tool to stretch the colours out, giving me space to create the disintegration effect. I created a layer mask, filling it with black to hide it for the moment..
On another cut strawberry layer, I started to use scatter brushes to “chop” into the strawberry, which will allow space for the effect to show.
On the liquified layer, I used more scatter brushes to reveal more of the layer mask.
The Final Pieces..
I worked with local start-up gardening company with an experienced team of gardeners to create brand identity. I designed and created the website: bloomsgardening.co.uk whilst also designing a logo with direction from the client. This is going to be used across multiple platforms, so I created a logo suite of all the neccesary files they will need in various formats. I created basic brand guidelines highlighting what file can be used for what purpose.
On the 11th of January we travelled to london again to visit the Imperial War Museum to look at the work of a political artist, Peter Kennard. His work aims to instigate debate about art, politics and society. it attempt to bring together different issues to stimulate the development of new forms of art that deal with everday global theames.
Below are a few examples of his work. The artist has tried to encapsulate the world from a negative portrayal of war. In the image below, you can see the world from a distance with a bullet passing through the centre. This perspective makes the audience wonder why is there a need for war?
This piece is interesting as it tackles one of the most common forms of discrimination, racism. I like the contrast between the black background, the photocopied face. There is clear segregation between the black and white features. The most prominent part of the image is the layered broken wooden plank with the writing “WHITES ONLY NET BLANKES” meaning whites only and no blacks in afrikaans. This shows the black person breaking through this barrier in society.
The piece below is also striking. The world is covered with the gas mask, with two big super powers, the USA and the UK in the eyes. The mouth piece is stuffed with bombs, signifying war instigated by these two countries.
I tried a variation of different layouts and images to see which would best suit the ideologies of my chosen subculture, also paying close attention to the resolution of the images, so when I come to print, they won’t come out pixelated or fuzzy.
I started by trying the rule of thirds approach, with an image spread over the two pages. Although eye catching with the contrast in colours, I don’t feel the image screams vespa or Lambretta, or even mods in general. I tried to add repetition in the form of two circular shapes, one showing the Lambretta logo, and the other with an image of Mary Quant, signifying the style of the 60s that mods would relate to.
I tried the same design but with a different image. I found it challenging to source a high resolution image from the internet that represented the ideologies of my subculture.
My final design I think works well and feels very balanced. The image i’ve used on the right page is an icon of the youth subculture as it has a physical resemblance to the signified. I also used the Lambretta logo bleeding off the left of the page. I did this so add some sort of depth, as if the design is live and flowing through the magazine. I also liked the use of hairlines throughout the design, and how the heading and introductory paragraph are centre aligned at the beginning of the page. This shows a clear segregation from the body text, but keeps balance with the weight of the image on the right hand side of the page.
After finishing my first front cover design, I looked at it and picked it apart using pmi, identifying what worked well in the design and what I could do to improve it.
Overall I was quite happy with the design, however I thought it looked quite flat and the signifiers might not portray the subculture in the right light. With this in mind, I had a think about what being a mod was all about. I identified that moral panic between mods and rockers was something that was quite prominent in mod subculture. I went back to the drawing board and looked at how I could get the sense of panic in the design, whilst retaining the signifiers arranged in a different way.
I took the black daisy out as I think this flat shape makes the design look 2 dimensional and lacking depth. To add depth, I sourced an image of an article from the 60’s showing medias portrayal of both the mods and rockers to the public. I felt this gave that busy, hectic, panic feeling to the reader, whilst still relating to the brief and the style of Creative Review.
I also extruded the Lambretta logo at a 45 degree angle, bleeding off the page and adding depth to the design. I wanted to make the bikes look like they were coming out of the extruded Lambretta logo, showing almost like a transporter effect from past to present, signifying a revival amongst mods.
I printed my designs onto low quality a4 paper to see how the design looks after printing, with emphasis on the quality of the images and how the type sits on the page.
Generally I liked the overall outcome of both the front cover and the double page spread. I was slightly worried about the image of the article behind the bikes and the Lambretta logo being pixelated and would show the important elements of the article. However, after printing and looking at the result, I feel everything is in order, and even though the body text of the article isn’t readable, it gives it a dated and worn look. The contrast in colours from black and white to red white and blue shows a revival from past to present.