Project X – Case Study Presentation: XU Bing Forest Project

We were given the task of thinking about the most effective way to present ideas to our fellow class mates, thinking about how they might engage with the case study and learn the information the best possible way.

I myself, opted to use a simple approach, using a poster and short concise bullet points to illustrate the case study. Using feedback from the previous presentation, and my own previous learning experiences, I find it easiest to learn through large visuals and little text, so the user isn’t overwhelmed and bombarded with vast amounts of information. I wanted to distill the point of the case study to its purest form, using typography and large, strong visuals to engage my target audience.

Below is my screen I produced for the presentation:


I gained some valuable feedback on my presentation. Although some felt the information was clear and easy to follow and understand, many felt it was ok but could develop further. My classmates felt the imagery was clear, however, there could be some more background information on the artist to give context to the design, which was an oversight on my part as I’d done a vast amount of research but just chose the relevant information to put into the display.


After viewing other people ideas to display information, it made me think about the relationship between this exercise and Project X. We are going to be speaking to people through visual communication to stimulate debate and spark conversation on our given topic, which they will no next to nothing about. Its imperative that we engage them and make it “fun” in order for them to learn the information we want to get across and, hopefully, make a change for the better. Some of the best displays exploited a variety of different human senses I noticed, such as smell, touch & sound, not just what they could see. This left a memorable experience for the user, in which they can recall at a later date.



My main takeaway from this session was to think about different human senses when displaying information, and using gamification to encourage a positive reaction from the target audience. This is something I wish to strengthen as the project progresses.


APP – Typeface Considerations

My design will feature two parts of text. A statement, “Don’t let smoking define you” and a call to action. I’d like the statement to be bold, yet neutral, following research conducted on previous national health designs analysed in my research phase.

I looked at a series of different typefaces, thinking about the impact it would have on the intended audience, whilst also looking at the aesthetics of the typeface in conjunction with the tone of voice of my design.

Gill Sans – Although I think this typeface works, I feel the effectiveness could be enhanced by a different choice.

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Black Letter – An attempt to give a sinister feel to the design. However, the readability of the typeface is lost, and doesn’t fit with the modernity of the design.

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Final Choice – Gotham – I love how this fits in to the design. It’s neutrality was exactly what I was looking for, and looks very similar to other NHS posters already in existence.

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APP – Skull Creation

I chose the tagline “Don’t let smoking define you” as my theme for my APP design. It allows the audience to understand that the habitual nature of smoking takes over your life, and defines you as a person through its negative attributes such as smell and taste.

I recently watched a youtube video for pleasure, where they used the find edge tool in photoshop to create a smoke-like effect. I was really keen to try this myself, so using an image taken of a skull, I did so.

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I wanted to give the impression that the skull character had been defined, and my idea was to use a brush stroke effect, as if someone had consciously made this character from smoking.

Using another effect in photoshop, I created the brush stroke effect as seen below.


APP – Past Project Inspiration

I looked back at some of the previous projects to draw inspiration from for the APP module. One that struck a cord was a digital paint-over technique I learnt when working at Lightmaker on work experience during the summer. Adam, the creative director, spent time showing me how to quickly transform images to sell an idea. It’s always important to bare in mind time constraints of a project, and none more so than this APP module. Since we’ve had the brief, I’ve been worried that working on my dissertation will take up the majority of my time, whilst also balancing my freelance work and starting a new job soon! This method allows me to quickly alter an image to produce a counter argument to smoking.

Below are before and after images of a 3D character. The brief was open to my interpretation, allowing me to take the character in any direction I fancied.



I’ve found this retrospectively incredibly useful for the basis of my APP project. It’s allowed me to recap on some really vital fundamentals of photoshop. It’s also made me to be conscious of time constraints, and also thinking about texture to lift my design from a flat 2D image. I wish to implement this in my own design, using symbols of death to evoke negative feelings to my intended audience.

FMP – Setting Up A-Master & Baseline Grids Indesign

I re-capped on how to set up an A-Master page by watching an online tutorial. This will allow me to keep continuity on each page, whilst also working quickly and efficiently.

They also help the reader navigate, by displaying direction such as a menu bar, page number, or book title.

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I used a simple design, automating the page numbers as I progress into the book, whilst also adding a reminder of the book title placed in the center of each page. I created margins and columns to give structure to my pages, however, some pages may change, and I will adjust the layout and grid accordingly.

I also used a baseline grid, adjusting the grid to the leading value of my text, and then snapping the text to it.This will further enhance the structure of my design

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I’ve learnt from previous experience it’s good to start with a good structure, as this gives the foundation in which to layout text and images effectively. I want the reader to feel engaged, whilst also feeling comfortable and enjoy reading the book.

FMP – Disintegration Effect Photoshop

One effect I’ve always been fascinated with is disintegration of an isolated subject. My title for my book is “Food For Thought” and I feel this gives me scope to use my creativity on the front cover of the book. The idea I want to get across to my audience is thinking about the food we eat. I feel the disintegration effects signifies the digestion process of the food, whilst also being dynamic as a piece of art.

I selected an image of a strawberry, attempting to symbolise healthy eating.Screenshot 2017-05-08 15.41.57

I created a new layer, and made a selection around the whole strawberry, without the shadow. I saved the path but kept the selection, and cut the strawberry onto a new layer. I filled the selection with white. Using the paint brush tool I then painted everything other than the shadow pure white, then selected the image, copied it, and pasted it onto an alpha channel. I created a fresh new layer and loaded the selection, and finally filled it white black.

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I created a new layer with the cut strawberry, and used the used the liquify tool to stretch the colours out, giving me space to create the disintegration effect. I created a layer mask, filling it with black to hide it for the moment..

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On another cut strawberry layer, I started to use scatter brushes to “chop” into the strawberry, which will allow space for the effect to show.

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On the liquified layer, I used more scatter brushes to reveal more of the layer mask.Screenshot 2017-05-08 15.44.22

The Final Pieces..

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FMP Research – Analysing My Target Demographic

My target audience is students, which actually is quite useful as I have a lot of knowledge of the market as I am one myself. However I also intend to get opinions from my fellow students, which will be the basis of my research and content of my book.

What do Students Enjoy

  • Drinking
  • Partying
  • Bright engaging colours
  • Large Images
  • A sense of achievement


I also listed 100 words that might be associated with students. This will allow me to generate ideas and dismiss less relevant words. To engage my reader I intend to add small signifiers they can relate to as students.

Word Association – 100 Ideas

word association