So here is the final design alongside the slides for the end of project crit. Although it’s been difficult to manage time alongside the dissertation, I feel this has allowed me to put into practice what I’ve learnt about advertising during the past couple of months. I was skeptical at the beggining about how a written essay would enhance my work, however this is proof that it genuinely has, and has made me think about advertising in a different light.
So here is the final design for my World of Tanks website. My presentation went down well, and I actually won the work experienced offered by the agency. I developed my web design skills throughout the week long project, following a strong design process which came to a good outcome. I liked how the design was interactive, and quite still and boring. I wanted to engage the audience, energising and exciting them about the game.
I wanted to take the opportunity to reflect on the project and display my final designs. I felt like I fulfilled the brief, showing subtle signifiers to attract the target audience. I tried to add dynamism by adding a banner shape, with a “back to school” feel about it. To tie eveything together, I used two colours in red and blue, “quintessentially British”. I produced guidelines for the client, showing colour values and typefaces used.
Overall I would say the project was a success. I feel that I’ve developed further skills in connotation and denotation, with focus on semiotics and understanding the contrast in target audiences.
My idea was to create a match day program for a local football team. I created biographies of the players, and showed their journey to the final. I also re-designed their logo, to give it a more contemporary feel.
I also created two more spreads, just from events that I had been to and drew inspiration from. One being the track cycling event at the Olympic Park, London. The other was a day out at the British GT Championships, where I was able to get close enough to the young stars in their cars, and capture some great shots.
I’ve enjoyed this brief. It’s enabled me to use my creativity and work in areas that I enjoy, for example, sport. This project kept my mind active during the summer period, and I was able to play around with techniques and ideas, taking tutorials in my spare time to strengthen my design capabilities.
I worked with this charity throughout the year, creating brand identity for them so they are recognised & established in the local area.
I also worked on a small side project for the charity, branding a new local cafe.
We were set a brief to write a 2000-2500 word essay on a subject that interested us from a range of questions. I chose to
Compare and contrast instances of propaganda and/or design activism.
I’ve always been interested in the behaviors of countries during World War 2. The essay I produced can be viewed from the link below.
Throughout the year I have worked with a charity to gain experience working with a real life client. I produced this 3000 word report of my experience with the charity.
Barden Residents_association were established to promote and protect the small corner of Tonbridge they are situated