APP – Final Design

So here is the final design alongside the slides for the end of project crit. Although it’s been difficult to manage time alongside the dissertation, I feel this has allowed me to put into practice what I’ve learnt about advertising during the past couple of months. I was skeptical at the beggining about how a written essay would enhance my work, however this is proof that it genuinely has, and has made me think about advertising in a different light.

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World Of Tanks – Final Designs

So here is the final design for my World of Tanks website. My presentation went down well, and I actually won the work experienced offered by the agency. I developed my web design skills throughout the week long project, following a strong design process which came to a good outcome. I liked how the design was interactive, and quite still and boring. I wanted to engage the audience, energising and exciting them about the game.

 

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https://www.dropbox.com/s/uetdh2hy7xms2x6/index.html?dl=0

KSA – Final Designs

I wanted to take the opportunity¬†to reflect on the project and display my final designs. I felt like I fulfilled the brief, showing subtle signifiers to attract the target audience. I tried to add dynamism by adding a banner shape, with a “back to school” feel about it. To tie eveything together, I used two colours in red and blue, “quintessentially British”. I produced guidelines for the client, showing colour values and typefaces used.

Overall I would say the project was a success. I feel that I’ve developed further skills in connotation and denotation, with focus on semiotics and understanding the contrast in target audiences.

 

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Summer Brief – Final Designs

My idea was to create a match day program for a local football team. I created biographies of the players, and showed their journey to the final. I also re-designed their logo, to give it a more contemporary feel.

 

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I also created two more spreads, just from events that I had been to and drew inspiration from. One being the track cycling event at the Olympic Park, London. The other was a day out at the British GT Championships, where I was able to get close enough to the young stars in their cars, and capture some great shots.

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Conclusion

I’ve enjoyed this brief. It’s enabled me to use my creativity and work in areas that I enjoy, for example, sport. This project kept my mind active during the summer period, and I was able to play around with techniques and ideas, taking tutorials in my spare time to strengthen my design capabilities.