Dungeness Bomb Project – Good Design Evaluation

  • In what ways have you considered the sustainability of your project process and outcomes?

I thought this project was a great way to look at new landscapes and generate ideas. We were able to get out in the open and be creative, without being destructive to the environment. It was interesting to see the contrasting environments, and the weather played a big part in creating the mood. The postcards made in this project are one off pieces aiming to promote the area.

  • In what ways have you considered the ethical implications of your project process and outcomes?

The postcards might attract more visitors and therefore may destroy the local environment. They also may become litter if a lot sold, and would have a negative impact on the environment.

  • In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

I think this project has been great to make me a more socially conscious designer. Its enabled me to get outdoors and experience different environments. The images produced for the postcards are snapshots of my experience on that day.

  • What targets can you make at this point for your work in the future as a socially conscious designer?

I want to remember the open and free feeling when we were in Dungeness. The environment generated so many ideas, and we were able to relax and let our creativity shine. This could be used as a tool of inspiration for future projects.

Advertisements

Summer Brief – Good Design Evaluation

  • In what ways have you considered the sustainability of your project process and outcomes?

My design would only be printed a few times, and therefore there wouldn’t be a lot of paper wastage.

  • In what ways have you considered the ethical implications of your project process and outcomes?

The design is to promote a local cup final, creating spreads for a match program. This is an informative piece of design, that is a one off event.

  • In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

I haven’t really moved forward much as a socially conscious designer as a result of this project, as I didn’t look into the sustainability of my product.

  • What targets can you make at this point for your work in the future as a socially conscious designer?

I want to be able to find more ethical and sustainable ways of printing, that ensures consistency and quality, whilst also being able to be mass produced.

KSA – Good Design Evaluation

  • In what ways have you considered the sustainability of your project process and outcomes?

The logo is going to be used mainly onscreen, meaning there will be no paper to just throw away. The client will be able to use the logo on onscreen PDF documents, and also a website.

  • In what ways have you considered the ethical implications of your project process and outcomes?

The client is trying to give a resource to students and local businesses, and the logo is to demonstrate this benefit. I would say this has positive ethical implications.

  • In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

It was a step forward I would say. I was able to think about the positive benefits to the local area, whilst also keeping waste to an absolute minimum by not printing.

  • What targets can you make at this point for your work in the future as a socially conscious designer?

I think using onscreen formats benefits both the client and the target audience, with convenience being key. I’ve always been print focused, however, recently I’ve developed stronger online skills, so maybe I should consider this in future projects.

Conspiracy Theories – Good Design Evaluation

  • In what ways have you considered the sustainability of your project process and outcomes?

I used black and white throughout my design, making it a two colour process and less ink.

  • In what ways have you considered the ethical implications of your project process and outcomes?

I would say if this project was put into the public eye, it would generate fear in the local area. Using photoshop to alter images and presenting it to the public as genuine evidence wouldn’t be very ethical.

  • In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

I would say this project is perhaps a backwards step, as I didn’t really consider how my project could be made more sustainable other than the inks used. I also wouldn’t agree with the message I would be sending as a graphic designer, giving false evidence.

  • What targets can you make at this point for your work in the future as a socially conscious designer?

I would consider using other materials to print my design on. I did consider using recycled paper, however after speaking to tutors, I found out that the process is actually very environmentally unfriendly, wasting loads of water and energy.

FMP – Good Design Evaluation

  • In what ways have you considered the sustainability of your project process and outcomes?

I considered all options when thinking about the sustainability of my book. However, I came to the conclusion that paper isn’t as destructive as everyone thinks, as trees are replanted and specifically grown for paper. My book is only being printed a few times, with a small amount of pages, so the impact on the environment is small.

  • In what ways have you considered the ethical implications of your project process and outcomes?

I considered what the problem was, and aimed to educate students on healthy dieting and trying to get them to engage in healthy eating. I would say the ethical implications would be positive to my audience.

  • In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

I would say it has made me engage with my audience, making me aware of an issue within the food market, and producing an educational tool for them to use.

  • What targets can you make at this point for your work in the future as a socially conscious designer?

I would perhaps consider other sustainable methods of printing, maybe exploring vegetable inks, or using a cheaper, easily reproduced method of printing.

FMP – Evaluation

In what ways does the visual communication/message of the piece meet the needs of the brief?

 

I believe I have fulfilled the brief effectively, displaying the food in it’s most appealing state in order to generate interest from my target audience. I had identified the target audience to be students, and from my research, I concluded that the book should be image heavy with minimal text to sustain my audiences engagement with the book. It functions well as both a piece of art, and a cook book, stimulating debate about healthy budget dieting amongst students.

What are the strengths of the visual communication? Why?

I feel like my strengths lie in photography. I’ve shown that I’m able to effectively compose and expose images, whilst also showing strong image editorial techniques. It speaks to the audience in a way that is easy to read and follow. There is clear structure throughout the book, making it easy to navigate. I also like the typeface I ended up choosing. Originally, I looked at using a script font throughout the design, thinking it was relatable to students. However, after a short period, I chose to use Gotham, which gave the design balance and neutrality. This also gave the images the chance to shine for themselves, without distracting too much from the focal point of the page.

What are the weaknesses of the visual communication? Why?

I chose to use quite a stripped back approach to generate interest. I feel like I could have maybe added more stylistic elements, and given more space in other areas of certain pages.

In what practical ways could the piece be developed or improved?

 

Perhaps to complete the design I would add a contents page. I would also like to have given my lifestyle photography a bit more variation on setting. However, I wanted to use natural light and the perfect position I found was in my kitchen by a window. Perhaps I could have used more props, or a wider variety.

How was my time keeping?

I think considering I’ve had numerous other projects alongside this one, whilst also having outside professional work flooding in, I think I’ve worked tirelessly to produce an effective solution to the brief. I think this project has allowed me to follow the design process through constructively from start to finish. It allowed me time to explore my audience thoroughly, studying signifiers to implement in my design.

How was my analysis of the brief?

I felt this was a key stage that I may have missed in previous projects. I was able to analyse the learning outcomes and construct my own brief tailored to my strengths in photography and the food industry. My analysis of my target audience, students, allowed me to target what they would like to see in a cook book. Budget meals was one area that I wanted to focus on, simplifying the dishes to just a few ingredients, but making them healthy.

How was my research?

I started my research by looking at other cook books, looking at what audience they were targeting, and the style of visual communication I felt as the reader. This gave me a good foundation to move forward and look at my audience, which I heavily analysed to identify what they would like to see from a cook book.

How did I draw conclusions from my research?

 

I was able to identify and target my audience with visual signifiers. I used thumbnail sketches plan the layout of my design, though this later changed in the design process when I moved to the digital design.

 How did I use experimentation during the project?

I continuously changed the design, saving various different versions with different typefaces and layout structures. I gathered opinion specifically from peers at college, as I’m lucky to be amongst the target market already, and have a good understanding of student life.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?

I used my blog as a tool to demonstrate my design process from start to finish. I continuously referred to the learning outcomes, ensuring I had covered each one throughout my blogging.

What parts of the project did I enjoy most? Why was this the case?

I’ve always enjoyed food photography, and loved the editorial side too. This project has allowed me to set me own parameters and work to my strengths. I’ve most enjoyed being in the studio and working along side the photography technicians, who constantly offer advice when they’re not busy. Utilising the amazing 105mm macro lens and the full frame camera has been so useful too to get amazing results.

At what times did I work best? Why might this be the case? How can I ensure that I work well at all times?

I think I work best whilst I’ve been pushed to a deadline. As previously mentioned, I’ve had other projects running alongside this one, and have had to ensure I complete the work to the set deadline. I’ve done so with days to spare. I also think I’ve worked best when I’m editing the image. Although I enjoy the photography side, It isn’t the most convenient process at college and takes a lot of effort sometimes.

What areas inspired me? Why was this the case?

One book the particularly inspired me was Joe Wicks – Lean in 15, which also followed a simplified principle. However, his target market was of all ages, and was necessarily very cheap to produce. I wanted to focus on another angle, but I was able to take elements of his design and use them in my own. Particularly the style of typeface and structure of text. I felt this was an effective way to layout text to inspire my audience, minimalise the bulkiness and focus more on the imagery. I also took a lot of inspiration from my peers, listening to what they like to eat whilst having to budget. This allowed me to gather research quickly and efficiently.

What areas were challenging or difficult?  Why was this the case?

I found sticking to a design very difficult. I was constantly changing my mind on layout of images, and this took a lot of my time. I think being decisive is something I need to work on, and perhaps attention to detail can sometimes be my downfall.

How can I go about developing and improving the parts I found difficult?

In future projects, I want to up the pace of my design process, and make decisions quickly so the project doesn’t go stale. I need to be more conscious of time, so I’m not rushing in the final stages and perhaps defect the final product