FMP – Photography Styles & Choices

My plan was to have the recipes and method on the left page, with a lifestyle shot filling the whole of the right hand side of the page. This shows the audience the final product, whilst the left page highlights fresh ingredients .

I chose to use the studio at college to isolate key ingredients for each recipe. As my research suggests, I wanted to take the images from directly above, giving them a 3 dimensional style combined with shadow. I wanted to engage my audience, and I felt this would be a great way to do this. Below are the unedited images:

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On the first day of shooting, I felt all was going well until I looked at the images afterwards. I found I wasn’t properly exposing the shots, and therefore they were looking very dark. I could lighten them in photoshop, however they’re not as sharp as I’d like. I was able to get advice from the photography technician, who upped the light directly from the power source. He then upped the appeture to F20, and reduced the shutter speed to around 1/20. The results were dramatically different, and the sharpness of the images is there to be seen. He said that cameras and lenses work best at a mid range appeture, and to adjust the light settings around that. Using the arm to control the camera means the camera is much more still, and therefore doesn’t need a fast shutterspeed.

Edited Images

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At this stage, I looked back at my research and found that there were also a combination of lifestyle shots. I wanted to actually make the final product to show the audience what they can make in their own kitchen.

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