After gathering research from other cook book layouts, I took to pencil and paper to visualise how I might layout my design in an appealing way to my audience. I intend to include infographics on my spreads, which may change the layout, but at this stage it’s interesting to just experiment and enjoy working out where elements may be presented to my target audience.
It’s also a vital stage in the planning of the photography, where I will need to select product in which to take to the photography studio to isolate. I also want to incorporate some lifestyle images too, showing off the recipe in it’s best light. My next stage is to make lists of all the products I want to shoot, and then think about angles and different shots/styles.