Style Guide – Justin Sane

I produced a branding style guide to define and present examples of what the brand looks like in various different mediums, e.g. print or web.

I looked at the following style guides to get a better idea of what should be included in a style guide to aid printers and other people working with the brand.


We looked at Royal Mails style guide in class. It gives a clear understanding of the different elements of the logo design and how it should be used. This includes the CMYK colour values which is useful for printers to match the colours exactly. The typography used is also really important to show and define to keep brand consistency. Especially when branding a massive national company such as Royal Mail, as there will be a large amount of people working on the marketing and branding of Royal Mail.


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