We were given a very short two day brief today. It came as bit of a surprise for many, but we were tasked with understanding a campaign to counteract terrorism, Prevent. The campaign aims to educate the public about the “signs” to look out for if they think some one may be vulnerable to being radicalised. We watched a government animated interactive video, which in itself had a very appealing design.
However the video highlighted how people may be exploited into radicalising them due to poor self esteem or anger to society. It asked for authoritative figures such as parent, staff and tutors to look at how they tackle the problem, through intervention yet empathy. The government has approached the topic “at arms length” being very cautious about how they get the message across. My view was more cynical. I think its almost scare mongering and adding fuel to the fire by putting this out there. It could lead to accusations and picking on certain ethnic minorities. The public are already aware of the crisis at the moment. Also the it also seems like the government have just passed the buck to us. For the wider public to tackle the problem, not the people with the real power, such as government and corporations. That’s just my opinion though!
We were then tasked with thinking of 100 ideas. The question was, “100 peaceful protests”. This got us thinking about how we might approach the task, how will we redesign the campaign to engage the public and really make a difference. There have been some really eye catching peaceful protests that have made a really bold statement, such as The Bed-In for Peace by John Lennon in 1969, and The Fists in the Air used by black athletes at the Mexico Olympics in 1968 to oppose the continued black oppression in America. Here’s what I came up with:
Below is the poster around the displayed around the college at the moment. Although the text displays what the poster is about, the reader can be confused by the main image in the center of the poster. For me, a pill gives connotations of medicine. We are not “clensing” the nation of terrorism. It reminds me of one Adolf Hitler, who tried to cleanse Germany of imperfect people.
After having a short lunch, we then got into small groups within our classes and thinking about ideas and illustrating what we might create to show our campaign. We discussed and processed all of our thoughts, giving opinions or variations on certain designs. We then came together as a whole class, assigning roles such as design manager, scribe, and photographer. This was essential to be able to capture our design process, and then be able to show on our blogs. I was made the design manager, and tried to lead the class when discussing ideas, keeping the design on track and installing discipline to the process. showing our illustrations and picking our favourite ideas. We found that the most logical approach to the brief was to produce a poster, that wasn’t just a pin up on a notice board around college.
Instead, we decided to “move with the times” and display the campaign on every desktop around the college. Although not everyone uses a computer at college, most do, or at least have exposure in some form. This would engage our target audience and get our message across.
We took our favourite ideas from each group, discussing the good and bad points and then distilling the idea to a pure and impactful message. Our most favourite was Ben, Sarah and Sarahs idea, which identified a set of scales as the main image. This was iconic, and shared a slightly different message. “A solution is not created by one side”. I felt this encaptured the whole ideology of the Prevent Campaign. We can all effect the outcome if we stop it at source. The thumbnail sketch below illustrated by Ben shows our idea more clearly. The only thing I thought was a little conflicted was the message beneath the scales. “Freedom of Speech + Wider Percpective = Better Connection. I think this will just confuse the reader, and should get the message from fewer elements on the page.
Ben then had a brainwave, discussing and illustrating Natasha’s original idea of two holding hands symbolising togetherness and care. We all agreed this was a great idea and moved onto thinking about the digital design.
I started by digitally tracing the sketch produced by Ben using Illustrator, using the pathfinder palette to join up points. We also used a circular gradient background to accentuate the main image. We felt this was impactful and drew attention to the main focus of the design. We considered many different typefaces for the title, from Helvtica, to Gotham, but decided on Bebas as we all felt it was clear and crisp and would stand out on screen. We feel the message is clearer and more fun, engaging our younger target demographic.