Research – Summer Brief

After my initial brainstorming of ideas, I came to the conclusion that I will produce a series of sporting double page spreads. In the post I want to show extensive and detailed research into sporting articles to draw inspiration from.

Before delving into the resources I have gathered, I thought about the connotations of sport and what will the audience would expect to see.

  • Speed
  • Dynamic
  • Excitement
  • Bold, warm, contrasting colours
  • Strong subjects (Car, Bike etc)

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I started by looking at this race guide produced for the riders of the Prudential London 100 ride on the 31st of July. Although I didn’t personally take part, my father did, and I travelled to London to watch him and thousands of other riders complete the course for charity.

As you can see, the front cover has been divided into three unequal sections, expanding the further the reader goes down the page. The designer has used a very warm orange for the top banner, introducing that exciting, summer/sport vibe. To add contrast, the text is white on top of the orange.

Interestingly, I recognise the typeface used for “Prudential Ride London – Surrey 100”, Bebas, a san serif typeface which I have used for other projects. Its bold, condensed appearance adds a contemporary feel to the design. The date of the event is lighter weighted and positioned below the title, adding contrast yet grouping the two pieces of information by likeness and colour.

The sole image positioned in the central horizontal section, shows riders turning a corner to begin an accent up a hill. The image says a lot about the event. Instead of focusing on the fast, dynamic angle of cycling, the image shows the enjoyment and leisure aspect of cycling. The main subject of the image shows a rider looking up the hill is positioned to below center and to the right. This lies comfortably on the page and and on the eye of the reader.

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The magazine is full of exciting spreads, however I have picked a couple of my favourites and explain why.

The spread below is simple, yet effective and displays the information for the riders in a clear and systematic manner. The typefaces remain the same as the front page, providing brand recognition, so the reader isn’t confused by loads of different typefaces. The page on the left shows directions to the start of the course, using a red colour to mark the route. This colour scheme is then continued on opposite page, with the use of the same colour in the form of a box to contain further information about how to get to the event. There is certainly a grid system being used in the underlying design to create structure and interest. The designer has also used blending options such as multiply to reveal some detail of the image below.

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