Brief Analysis – Branding

Today we were given our first brief of the year, branding. This module is split into two parts.

Part one asks us to brand a Celebrity. It’s important to note the following:

  • Create branding that the celebrity would want to be portrayed, our own personal feelings about the person left aside.
  • Consider the connotations of the industry they operate in.
  • We must produce a logo, letterhead, business card, and compliment slip.

Initial Thoughts

  • Research is key – Understanding the industry they operate in, genre, style, and fashion sense.
  • What existing branding is out there for that celebrity.
  • What are the characteristics of the celebrity.
  • What colours may associate them to a certain style or genre.

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