Typography – Type Anyalysis & Research

Understanding the connotation of each typeface will aid me in my projects. There are three distinct categories: serif, sans serif, and script. Choosing the right typeface is important to give the right mood or emotion the project will need. Different styles of type create different moods.


Recognisable by the small lines or strokes at the end of the letters, a serif typeface is an older typeface. Because of their age, the connotations of this typeface are often classic, romantic, elegant, formal and established.

Some well known serif typefaces are: Times New Roman, Georgia and Garmond.

Many believe that the serif typeface should be used in print as the serifs make it easier for the reader to reader across a line, however this isn’t necessarily true.

There are three different types of serif typefaces: humanist, transitional, and slab serif.

Humanist typefaces mimic classic calligraphy with contrasting strokes. This is the very first kind of Roman typeface. The letters are from a pen held at a consistent angle, creating a steady, readable typeface. This style is most commonly used in books and other bulk text documents as they area good paragraph font.


Garamond RegularOffers elegance and readability, and suitable across a range of applications.

Transitional serif typefaces often have very sharp serifs, with high contrast between strokes creating a style that is strong and dynamic, and is often used in law and academics.

Geometric Sans Serif typefaces use geometric shapes to form the backbone of the letterforms, which gives a universal, strict and objective feel. They are often used in science or architecture, however they can be slightly more difficult to read. Examples of this typeface are: Futura and Europa.


Mainly used as decorative fonts as they are intended to look like they were handwritten or like calligraphy. They’re not a great choice for body copy, because of their lack of readability.




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