After conducting my research into other infographics, we collaborated as a group to decide which typefaces we could use to make out message clear and give the right connotations. As previously mentioned in my research blog, the figures are usually big and bold, using a sans serif typeface. This makes it easy for the reader to locate the important information. With this in mind, we looked at the following typefaces and their connotations:
Bebas Neue – A bold sans serif typeface, popular amongst typographers, and has been referred to as “the helvetica of the free fonts”. Different weights give clean lines and easy contrast. Elegant shapes and straight to the point look combined with gentle warmth, makes it perfect for web and print.
Chunk Five – I looked at this font as when i researched the history of the typeface, it said it was reminiscent of old American Western woodcuts, broadsides, and newspaper headlines. This link to newspapers was interesting, however the UK audience may not understand the historical context of the typeface. Never the less, the ultra bold slab serif typeface looks great as a display font.
All Over Again – A hand-written like typeface with scribbles around the text. I thought the scribbles might link into the idea of paper, however the scribbles actually distract from the information, and doesn’t look right on the page.
We then looked at what typeface we would use for the lesser information. Bebas Neue is a simple but elegant typeface, so we wanted to match this with a light, balanced typeface. We looked at many different combinations:
Helvetica – designed to be “neutral” this sans serif Grotesque typeface balances well with the stylish, bold bebas. Most importantly, its easy for the reader to read, and therefore the understanding of the fact and design is increased.