Kerning and Tracking

An important part of making an effecting book cover is to understand the effectiveness of kerning and tracking. I used both of these in the title. I thought the ampersand looked very untidy in the title on the front cover. To tidy it up, I shrunk the point size of the ampersand and the decreased the tracking between “Crime” to the ampersand.

Tracking was also used in the authors name, where I spaced the characters apart, to distinguish between the two different pieces of information. I chose the typeface, Linowrite, which is based on the american typewriter font. These strong serifs make the reader read along a line, which means its perfect to increase the tracking, making the characters stretch out along the line, and increasing emphasis on the name.

I also decreased the baseline height on the line “PUNISHMENT” to conjoin the two pieces of information together, and separate that block of text from the authors name.Screen Shot 2016-02-11 at 19.11.07Screen Shot 2016-02-11 at 19.11.43

 

 

Screen Shot 2016-02-10 at 20.18.10Screen Shot 2016-02-10 at 20.19.02Screen Shot 2016-02-10 at 20.18.56

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