Personas & Journey Mapping

Today we learnt a good technique to use when thinking about our audience. It’s very easy to get tunnel vision and run with my own thoughts, however i’m probably missing a whole range of peoples needs a scenarios that may exclude them from using the shoe, or what they might like about the product.

First we were told to make a range of personas from extreme to normal, producing an identity of a fictional character that will encounter my product in some fashion

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After making up our fictional characters, we ran through how and why our identities had encountered the product, and what there thoughts and feelings were. Here is the outcome.

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I found this useful to identify potential flaws such as waterproofing, and who might be excluded from using the product, such as a disabled person or and office worker that doesn’t move the necessary amount in a day to utilize the product effectively.

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