Personas & Journey Mapping

Today we learnt a good technique to use when thinking about our audience. It’s very easy to get tunnel vision and run with my own thoughts, however i’m probably missing a whole range of peoples needs a scenarios that may exclude them from using the shoe, or what they might like about the product.

First we were told to make a range of personas from extreme to normal, producing an identity of a fictional character that will encounter my product in some fashion


After making up our fictional characters, we ran through how and why our identities had encountered the product, and what there thoughts and feelings were. Here is the outcome.



I found this useful to identify potential flaws such as waterproofing, and who might be excluded from using the product, such as a disabled person or and office worker that doesn’t move the necessary amount in a day to utilize the product effectively.


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