Development of Ideas

I thought divergently about my idea, and how the kinetic energy might benefit the audience. To start with, I made a list of all the possible uses for my current design, that consists of a usb inserted in the back, linked to a pendulum mechanism that turns a motor producing electricity. The usb is a universal plug used for data transportation and charging points for many electrical appliances. The main uses would be:

  • Phone charging
  • Ipod
  • Portable speakers
  • Portable Lights

However, my target demographic is largely going to a be young adults, aged between 18-30, and my angle is marketing the product as a festival shoe, or to commuters. Other items they may not think of but will certainly find essential in a basic stripped back environment such as camping are as follows:

  • Hoover
  • Straighteners
  • Hair dryer
  • Electric toothbrush
  • Fridge
  • Electric Car

This divergent thinking has opened up a wide range of products that could be used in the shoe, and customers will hopefully like the versatility of the free energy adapter. The shoe is also good for emergencies and survival situations where energy can be produced from movement.


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