I wanted to take a look at Alexandra Daisy Ginsbergs work, as she had set the brief for the design factory this year. Here approach is not to design better, but to design different. A lot of her work is to stimulate debate amongst the design community. She has previously worked with Mini Cooper. She explores the ethical and aesthetic futures of design, and collaborates with biologists.
One of the biggest things Alexandra Daisy Ginsberg is known for is her work with synthetic biology, and the questions raised are should we be thinking about a synthetic future if the animals on earth can’t survive any longer due to human destruction.