Further Type Research

After looking at the anatomy of type, I found a really good resource that taught me the key concepts including:

  • the desktop publish revolution – beginning in 1985, three companies were responsible, Apple, Adobe, and Aldus. Postscript is a device-independant page description language invented by Adobe. Together with Aldus PageMaker, Apple were able to produce the first desktop publishing software, and Apple made the first affordable 300dpi laser printer all running on macintosh.
  • Typefaces and Fonts – A digital font, in short, is a piece of computer software that contains a collection of vector (drawings) along with spacing and kerning data that cold be accessed through a keyboard. These ‘drawings’ are often letters, and when combined they can make meaningful words.
  • Character and glyph – A character refers to the smallest semantic unit of language’ – or simply put, a sign in a given language.
  • Making fonts- fonts are made using font creation software programs such as Macromedia, Fontgrapher, and Fontlab.

Moving on from this, I looked at different font formatsScreen Shot 2015-10-31 at 15.03.14Screen Shot 2015-10-31 at 15.07.34

Finally, I looked at how type can appear different on screen compared to when its printed. I found this really interesting after seeing the printed version of our first project, the typographic walk poster. Type on a screen works with light directly into the the eye, as opposed to a light source reflecting off an object into the eye.Screen Shot 2015-10-31 at 15.23.27

I read a lot about the relationship between two different typefaces and how they can compliment each other if used appropriately. This is something I wish to learn and take forward not only in this project, but in everything I do from now on.

Instead of harmony, we should strive to create extreme contrast between typefaces in colour, point size, weight, and style. When mixing typefaces on the same line, designers often change the point size so the x-heights align. However, when placing typefaces on separate lines, it often makes sense to create contrast in sca;e as well as style or weight. I should look to mix big, light type with small, dark type to create extreme contrast of textures and flavours.Screen Shot 2015-11-01 at 14.00.22 Screen Shot 2015-11-01 at 14.00.26

Interestingly, in this example below, they’ve used a font called Glypha Thin or the text ‘The Word’, which has a large scale of words, contrasted by the thin stokes. Below this there is clear alignment to the right hand side of the page. In contrast to the typeface used in ‘The Word’, which just used capitals at the beginning of the word, the typeface below is in small caps, has strong serifs, and strong contrast between thick and thin. This grouped type works well and the gives a clear division of the top of the page.Screen Shot 2015-11-01 at 14.00.35

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