PMI of designs

In this blog post i want to explore what went well and not so well with the project and each individual piece.


I’ll start with my initial design.


I like the frame around the text idea, and the clipped text to the image behind

I also like the how the bold bebas font combines with the light weighted font used in “bexhill”

I don’t like the font used at the bottom, I now on reflection think it clashes with the other fonts and draws the eye to lesser information

The image is lost, and not really relevant. I think at this stage of my design process I was thinking to much about where it was, and not focusing on the audience the poster should be targeting.


The frame and box in the middle I think is quite an interesting idea, and has a lot of potential. I’ve learnt alot from this design, not only on illustrator, but not be scared to fail and evaluating the good and bad parts will make my final piece hopefully a lot better!


My next idea stems from the scenery I saw around bexhill. As soon as I got to Bexhill, it felt like travelling in a time machine. A place where people retire and grow old. I found the serif typeface on the seafront on a tourist information board. I wrote down a few things that might lead to a good design:

  • Gold/Black
  • Royalty
  • Simplicity
  • Old
  • Black and white
  • Army
  • Queen


I like the type combinations used in the design, I think they compliment each other well in weight, colour. The typewriter font used was inspired by a design seen in the De La Warr Pavillion. I thought it summed the place up, and took me back to the war. This also links in with my research where I found army plaques and memorials all around the seafront, linking to the wars.

Fading from green through to purple
Fading from green through to purple

I think it may be too simplistic, and might not attract the sophisticated typographer. I also don’t like the gold border around the design, I’m not sure what it adds to the design and if it has any relevant messages.


The type works well and conveys the right messages to the intended audience.

Designs that didn’t work so well


This design, although basic and incomplete, is lost doesn’t draw the eye. Also the alignment of the text makes it very difficult to arrange the other text, and there is quite a lot to fit in.


I like the 3D effect of this design, and I think it has potential to be really interesting and eye catching. Given my basic knowledge of illustrator, I felt like I could spend day and night trying to perfect the design but not actually get very far. Given the time constraints I decided to abandon the idea.


Again I think this had the potential to become a good design, but I reverted to something more simple in the end. the 3D effect could be used to extrude from the wall and draw the eye in.

FootprintI wanted to incorporate footprints in the design to get the message across without the text being read. Its a variation on another design, and i think it does would well, though I don’t the the colour scheme quite works.


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