Bexhill Type Walk Research

Today we started thinking about our type tour posters and gathering research and images of examples of type that reflected the area. We began by looking at the exhibits in the De La Warr Pavilion. Looking at the first exhibit, it made you think what it was like to live in the 1970’s, displaying print emulated from that era. There was a variety of print techniques, and i found particularly the use of photocopied images really interesting. Also, I loved how some print faded from a faint green to a purple from left to right. Here are some of the examples I found around Bexhill:

Fading from green through to purple
Fading from green through to purple

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20151002_124136 20151002_124615 20151002_125257 20151002_125251 20151002_133432 20151002_123238 20151002_121935 20151002_133946 20151002_133947

IMG_0802 IMG_0801 IMG_0798 IMG_0797 IMG_0796 IMG_0791 IMG_0792 IMG_0793 IMG_0794 IMG_0795 IMG_0787 IMG_0782 IMG_0777 IMG_0774 IMG_0772 IMG_0768 IMG_0759 IMG_0756 IMG_0749 IMG_0745 IMG_0744 IMG_0728 IMG_0727 IMG_0741 IMG_0718 IMG_0719 IMG_0684 IMG_0683

Looking around the town, it was clear there was an army influence, with memorials everywhere. It was clear that the town was populated with mostly elderly people, a retirement haven. With this in mind, I want to incorporate the ideas of new and old, maybe fading from colour to black and white. Also I think there has to be a Sea theme, as Bexhill is located by the sea.

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I took the time to sit on the seafront to see what I could notice with my senses. From just listening, I could hear the waves crashing against the rough, pebbly shore. I could also hear children running and playing on the seafront, splashing in the water and skimming pebbles into the sea. I could taste the salty air and could smell the fish and chip shops from all around. Seagulls surrounded and squawked as they fight for the right to feed.

When looking around the town, I was very alert to everything going on around me, whilst thinking about who my intended audience would be for the typographic poster, and what they might like to see on a typographic poster. Some of the things I thought of were as follows:

  • Intersting type
  • Contrasting typefaces
  • Eye catching imagery
  • Clever arrangement of text
  • Appropriate kerning and tracking when necessary
  • Textures
  • Layers

All these elements should make a really eye catching poster, and one that will meet the brief.

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