We were told to bring an object that we thought identified graphic design. I looked around my room and the first thing that caught my eye was the packaging of a male grooming brand, Fcuk. In groups we spoke about our indiviual objects and answered the question, why do we think this was graphic design.
I went on to talk about the colour scheme, blue showing masculinity. The logo typeface was clean, light weighted and tidy, connotations of the modern heterosexual male. The other type used looks like a varsity font, showing they are targeting a younger demographic. The box also incorperated a pattern of F’s also in blue type, on a white background. This refers back to the brand and without even seeing the whole logo, the reader can get a pretty good idea what the product actually is.